IN BRIEF
S-market, one of Finland's best-known grocery store chains, had not previously utilised TikTok as part of its marketing. This posed a challenge for brand visibility and building customer loyalty. How could S-market create a digital presence that engages the audience, increases awareness of special offers, and encourages consumers to share content?
The largest organic viewing figures on TikTok in Finland
Challenge
Although S-market already had a strong position in the grocery sector, they needed an effective strategy to:
- Reach a new, active audience on TikTok.
- Increase customer engagement and make the brand more approachable.
- Highlight special offers and seasonal products with dynamic content.
Solution
VSCY took on the challenge and developed a comprehensive TikTok strategy for S-market based on the following key factors:
Engaging and easily shareable content
Entertaining and informative videos were created that highlighted S-market's products and offers.
Visually appealing storytelling
Each video was designed to capture interest and increase interaction.
Community engagement
We encouraged users to react, comment, and share content within their own networks.
Continuous analytics and optimisation
We monitored performance and adapted the content strategy accordingly to ensure ongoing growth.
Results
VSCY's TikTok strategy has brought S-market:
- The largest organic viewing figures on business accounts in Finland.
- Over 50,000 followers on TikTok.
- 87,000 saves, demonstrating the long-term value and impact of the content.
Conclusion
S-market's TikTok has risen to the top tier of business accounts in Finland in terms of organic views and user activity. VSCY continues to produce content and develop the strategy to ensure that the results achieved are maintained and further grown.
Published together with the client. Figures are as reported by the client.
