IN BRIEF
Scandic's TikTok strategy has helped the brand strengthen its awareness and reach new customer groups. VSCY has been responsible for content production and management for 1.5 years, focusing on targeted and engaging content that increases Scandic's visibility and audience participation.
A Strong TikTok Strategy as Part of Brand Growth
Challenge
Scandic needed a long-term TikTok strategy that not only increases visibility but also engages the audience and strengthens the brand image as dynamic and approachable.
Solution
VSCY has been responsible for the content production and management of Scandic's TikTok channel for 1.5 years. The strategy has focused on the following elements:
Target Audience-Oriented Content
The videos are designed to appeal to the audience that Scandic is targeting.
Highlighting Brand Strengths
The content showcases the unique services, atmosphere, and customer experience of Scandic's hotels.
Interactivity and Community Building
Engagement with comments and audience participation has been emphasized to create an active and committed community on the channel.
Continuous Analysis and Optimization
The effectiveness of the content is constantly assessed and developed to ensure Scandic's TikTok presence remains relevant and impactful.
Results
The collaboration has been successful, with Scandic's brand visibility and engagement on TikTok having grown significantly. The TikTok channel has become an important part of Scandic's marketing, attracting new customers and reinforcing the brand's position in the travel and hotel industry.
Conclusion
The collaboration between VSCY and Scandic has demonstrated how an effectively executed TikTok strategy can bring tangible results for a brand. We will continue our long-term partnership and further develop the content strategy so that Scandic can fully leverage the opportunities offered by TikTok.
Published together with the client. Figures are as reported by the client.
