COST CALCULATOR
How much does marketing cost? Get an estimate in a minute
Choose services and scope and the calculator shows a monthly figure from the same packages we sell. The estimate does not bind you, and a precise quote follows within two working days.
PAKETIT
Four ways to buy
The same prices the calculator adds up. VAT 0 %, media budget separate.
Single services
When the need is one thing at a time.
from €1,500/mo
- Pick one service or several
- Three packages in every service
- Month by month, 30 days notice
- Media budget separate
Content team
A strategist, a content producer and an editor on a monthly model.
€3,900/mo
- Content and posts at an agreed pace
- Shoots and editing by our own team
- A monthly report
- Month by month
Most chosenGrowth team
The content team plus advertising management in one team.
€6,900/mo
- Everything in the content team
- Advertising managed across channels
- Conversion tracking and measurement
- Reported in euros, not impressions
Full marketing team
Strategy, content, advertising and measurement for one monthly fee.
€11,900/mo
- Everything in the growth team
- Strategy and an annual plan
- One named lead for the account
- The ad accounts and the data are yours
What makes up the price of marketing
The total cost of marketing is two different things: the fee and the media budget. The fee is what an agency charges for planning, content, advertising management and reporting. The media budget is the money paid to Google, Meta, TikTok and the other channels for reach. Keep them apart, in the estimate and on the invoice, so you can see where each euro actually goes.
Scope moves the fee the most: how many channels are run, how often content is produced, and whether it is shot by us or made from your material. Monthly production with a shoot every month naturally costs more than posts built from existing pictures. The other big factor is measurement: reporting results in euros rather than likes is a piece of work in itself.
Every service we offer comes in three clear packages. The calculator uses exactly the prices on our service pages, so the estimate you see here is the one you see in the quote.
Marketing price list 2026: packages and prices
All our packages in one table. Monthly packages are invoiced monthly with no long contracts; one-off items per project. All prices exclude VAT.
| Service | Package 1 | Package 2 | Package 3 |
|---|---|---|---|
| Paid advertising | Start €1,900/mo | Growth €2,900/mo | Scale €4,900/mo |
| Social media marketing | Maintain €1,500/mo | Content €2,400/mo | Growth €3,500/mo |
| Video and photography | Shoot day €3,500 one-off | Campaign €6,900 one-off | Monthly production €4,900/mo |
| Strategy and measurement | Audit €1,900 one-off | Strategy €4,900 one-off | Growth programme €2,500/mo |
| Brand and websites | Brand identity €3,900 one-off | Website €6,900 one-off | Online store €11,900 one-off |
| Marketing automation | One automation €1,490 one-off | Automations €3,900 one-off | Maintenance €1,490/mo |
| Influencers and UGC | UGC pack €1,500 one-off | Influencer campaign €4,900 one-off | Ongoing programme €2,900/mo |
| Campaigns and launches | Campaign €2,900 one-off | Launch €6,900 one-off | Ongoing programme €1,900/mo |
| Workshops and training | Half-day workshop €1,500 one-off | Full-day workshop €2,400 one-off | Training programme €4,900 one-off |
| Outsourced marketing team | Content team €3,900/mo | Growth team €6,900/mo | Full marketing team €11,900/mo |
Media budget: what to set aside
The rule of thumb is at least €1,000 a month per channel. Below that the algorithm gets too little data to learn from, results swing and optimisation never gets going. In a growth phase a typical media budget is €3,000–8,000 a month, and upwards from there when scaling.
The media budget is always your money, paid directly to the channels. We take no share of it: the fee is fixed by the package, so we have no reason to suggest a bigger budget than the result needs.
Rule of thumb: what share of revenue
A company chasing growth typically spends 5–10 percent of revenue on marketing, an established one 2–5 percent. On a million euros of revenue that is €50,000–100,000 a year, or €4,000–8,000 a month, fee and media together. Hold the calculator figure against that: well below it and growth will probably be slower than hoped; well above it and it is better to start narrower and widen with results.
Three worked examples
A small consumer business getting social and advertising started: Social Maintain at €1,500 a month and Paid advertising Start at €1,900 a month, with a €2,000 media budget. €5,400 a month in total, of which €3,400 is the fee.
A growth-stage online store: Social Content at €2,400 a month, Paid advertising Growth at €2,900 a month and a €5,000 media budget. €10,300 a month in total, of which €5,300 is the fee. One shoot day a month makes the content look like you rather than a stock library.
A company that wants all of its marketing from one team: the Growth team at €6,900 a month and an €8,000 media budget. €14,900 a month in total. The same sum in salaries is roughly one full-time marketer, without advertising skills, editing or cover.
Frequently asked about marketing costs
Is the estimate binding?
No. It is based on our public packages. The precise quote agrees scope, schedule and metrics, and only that binds.
Why is the media budget separate?
Because it is your money, paid directly to the channels. Kept apart from the fee, the report shows exactly what the work cost and what the media produced.
What is the smallest sensible starting point?
As a single service, about €1,500 a month of work and at least €1,000 of media per channel if advertising is involved. Below that, results are mostly down to luck.
Can packages be combined?
Yes, and it is the most common way to buy: social and advertising in the same month, for instance. With three or more services, the outsourced marketing team is usually the better-value whole.
How does invoicing work?
Monthly packages are invoiced monthly with no long contracts; one-off items at the start and end of the project. Prices exclude VAT.
What happens when I send my selection?
Within two working days you get a precise quote for the scope you chose and a proposal for the first month. No newsletter, no automated calls.
Want to walk through the numbers together?
In a half-hour call we look at which scope makes sense for you and what to expect from it.
