PRODUCTION
Siiri Lauer
Head of Content · VSCY
Siiri runs content production with Sanni: the publishing calendar, the material, and agreed posts going out on time.
She is the one to ask about events and day-to-day shoots: who films, when, and what goes out of it.
EXPERTISE
AREAS OF RESPONSIBILITY
What I answer for
Events and shoots
The event day and the day-to-day shoots: who films, when, and what goes out of it.
ServiceThe publishing calendar
What goes out, when and on which channel. The calendar is agreed a month ahead and visible to the client.
ServiceMaterial
Images, video and copy in the right form for the right channel, captions and versions included.
What was agreed goes out on time
Timing, approval and nothing left waiting for a last sign-off.
HOW I WORK
Three principles behind every account I run
01
The calendar before the rush
Posts are planned a month ahead, so no week starts from nothing.
02
One approval is enough
Material is approved once and then goes out as agreed, not again for every channel.
03
On the channel’s terms
The same content is not the same post: format, length and copy are fitted to the channel.
An event or a shoot coming up? Siiri answers questions about shoots and events the same business day. Get in touch
Get channels, content and a budget, in 30 minutes
A free call where we go through your goals and propose a concrete plan.
