SERVICE
Social media marketing that brings customers, not just followers
A follower count is not a result. Social media marketing means the channel strategy, the content that fills it and the path from a viewer to a customer — measured in sales rather than in engagement.
First plan in two weeks · No long contracts
The most common social media brief is "we need more followers". It is the wrong target: an audience assembled by giveaways and trends is an audience the algorithm then keeps serving, and it does not buy anything.
So the work starts from who should be watching and what they would buy, and the channel is built for those people. Reach is a means here, not the outcome.
What social media marketing covers here
- Channel strategy: which channels, for whom, and which are left out
- Short-form video: Reels, TikTok and Shorts, script to publish
- Photography and graphics for the feed
- Publishing on an agreed rhythm, and comment and message monitoring
- Paid amplification of the content that already performs organically
- Monthly reporting on what the channel produced, not what it reached
The work is €1,200–3,500 a month depending on the number of channels and the volume of content produced.
PACKAGES AND PRICING
Three ways to buy social
Every package publishes on an agreed pace and reports what the content produced. When you need advertising and strategy in the same team, see the outsourced marketing team.
Maintain
Channels stay alive and answer, without anyone on your side spending their days on it.
€1,500/mo
Includes
- 2 channels
- 8 posts a month from your material
- Community management on weekdays
- A monthly plan and publishing calendar
- A monthly report
Not included
Shoots, paid advertising.
Book a callContent
Our own production every month, so the content looks like you and not a stock library.
€2,400/mo
Includes
- Everything in Maintain
- 1 shoot day a month
- 8 short videos and 8 image posts, edited and captioned
- 3 channels
- A monthly review
Not included
Paid advertising (can be added).
Book a callGrowth
Production twice a month and advertising support, when social has to bring sales.
€3,500/mo
Includes
- Everything in Content
- 2 shoot days a month
- 16 short videos and 12 image posts
- 4 channels
- Boosting of posts and a results report in euros
Not included
Media budget.
Book a call- Month to month, 30-day notice
- Ad accounts, sites and data stay yours
- Prices exclude VAT
One-off channel audit €1,900. Extra shoot day €1,200.
What it has produced
All case studies
PROCESS
How a social media project runs
Production starts in week three. There is no months-long onboarding project before anything is visible.
Strategy and channels
Audience, channel choices and what each channel is for. You approve the content plan and the calendar before production starts.
First shoot
One day on location produces several weeks of material. We shoot in series rather than as single posts.
Publishing
Editing per channel, captions, publishing on the agreed rhythm, and comments answered within the agreed time.
Review and amplification
What worked gets more space and a media budget behind it; what did not leaves the plan.
WHAT WE TRACK
What the monthly report says
Watch time
how far into a video people get
Saves
the engagement that predicts reach
CPA
cost per acquired customer from social
Ad-ready posts
how many ran as ads unchanged
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
Nobody can be on camera
Short-form lives on faces. If nobody will go in front of a camera, we would rather do content and advertising than pretend stock footage will carry it.
One viral video is the goal
We do not sell virality. We sell a pace that produces a result across months, and nobody can promise a single hit.
The channel cannot be changed
If the tone, the format and the posting rhythm are all fixed in advance, there is nothing left for us to improve.
FAQ
Frequently asked about social media marketing
How often should we post?+
More than once a week, less than once a day, and above all at the same pace every week. An uneven rhythm performs worse than a sparse one.
What does social media marketing cost?+
Packages: Maintain €1,500/mo, Content €2,400/mo and Growth €3,500/mo. The work is €1,200–3,500 a month depending on how many channels run and how much content is produced. Media budget is separate.
Who owns the content?+
The client. Raw footage and finished edits are yours, including after the work ends.
Do we need our own accounts?+
Yes, and in your own name. We work in your accounts so the audience, the history and the data stay with you.
GLOSSARY
The terms, explained in the glossary
Short definitions with an example in every entry.
See also
Get channels, content and a budget, in 30 minutes
A free call where we go through your goals and propose a concrete plan.
