IN BRIEF
InCar is a Finnish chain of accident repair shops that offers comprehensive windscreen services at over 60 locations across Finland. We at VSCY produced visual and narrative content for InCar that highlights the breadth, speed, and customer-centricity of their glass services.
We produced images and short videos that showcase the steps of windscreen repair and replacement, while also emphasising InCar's expertise and the ease of service. The content was specifically designed for digital channels, reaching drivers where they spend their time. The content utilized humour and everyday situations that resonate with the target audience.
For instance, the videos addressed stone chip repairs, windscreen replacements and calibrations, as well as the use of glass patches.
Short videos of everyday situations
We produced short videos that showcase the steps of windscreen repair and replacement, highlighting InCar's expertise and the ease of service.
- The videos were specifically designed for TikTok and Instagram Reels
- The content utilized humour and everyday situations that resonate with the target audience
Visual images of services
We produced high-quality images that showcase InCar's services and locations.
- The images were used on websites, social media, and marketing materials
- The images highlighted InCar's expertise and the breadth of services
Narrative brand building
We built narrative content that tells InCar's values and service promise.
- The content highlighted InCar's customer-centric approach and the ease of service
- The stories supported the growth of brand awareness and the strengthening of customer relationships
Published together with the client. Figures are as reported by the client.
