SERVICE
Short-form video production
Short video is the format that earns the most organic reach on every platform right now. It is also the one where any single video matters least.
First plan in two weeks · No long contracts
One well-made video a month is not enough. The platforms reward publishing frequency and punish content that looks like advertising. So short video is above all a production question: how do you make eight videos in the time that used to make one.
The answer is not to cut quality but to change the process. One shoot day, a clear concept list, light kit, and an edit that was planned while filming.
What we do
- Concepts and a shot list before the shoot day
- A shoot that turns one day into dozens of posts
- Edits in vertical and horizontal from the same footage
- Captions written for a viewer with the sound off
- A publishing plan that spreads the material across weeks
The same footage goes to Reels, TikTok, Shorts and the ads. That is the whole idea: one production, many channels.
What we have done
S-market, Metsola and Pizza Hut show what this looks like in grocery, clothing and restaurants.
How we measure
- Hook-through at the three second mark
- Watch rate and completions
- Saves and shares, which predict organic reach
- Production cost per post, not per shoot day
PACKAGES AND PRICING
Three ways to buy production
The price follows the shoot days and the scope of the edit. One well-planned day is almost always cheaper than two badly planned ones, so planning is always included.
Shoot day
One subject or theme, shot and edited ready for the channels.
€3,500
Includes
- Planning and script
- 1 shoot day, videographer and producer
- 6–8 short videos or one commercial
- Editing, colour grade and captions
- 2 rounds of revisions
Not included
Talent, location hire, music licences.
Book a callCampaign
A launch or campaign that needs versions for every channel.
€6,900
Includes
- Everything in Shoot day
- 2 shoot days
- 15+ cuts in vertical and horizontal
- Motion elements and graphics
- A publishing plan per channel
Not included
Media budget.
Book a callMonthly production
Continuous production so there is always something new in the channels.
€4,900/mo
Includes
- 1 shoot day a month
- 12 cuts a month
- A monthly plan and topics
- A material library and reuse
- A monthly review
Not included
Publishing and community management (see Social).
Book a call- Fixed project price, half on start
- All material and source files are yours
- Prices exclude VAT
Animation and motion graphics as a project, from €1,900. Extra shoot day €1,200.
What it has produced
All case studies
PROCESS
How short-form video gets made
One shoot day produces a month of posts. That is the whole point of the model, and it is what decides the price.
Account and measurement
Planning: which series get filmed, with whom and where. A series holds a viewer longer than unconnected videos.
Structure and audiences
Scripts and hooks. The first second decides, and it is written before the shoot rather than at the edit.
Creative and launch
The shoot day: one day on location, several series back to back. The same kit and the same light, so the material cuts together.
Optimisation and reporting
Editing per channel, captions and versions. The same take lives vertical and horizontal, short and long.
WHAT WE TRACK
What the monthly report says
Watch time
how far people get
Hook strength
3 s hold rate per video
Saves
predicts reach
Reuse
posts produced per shoot day
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
Nobody can be on camera
Short-form lives on people. Without faces you are left with product footage, which performs considerably worse.
One video, not a series
A single video is expensive per post and produces little. The value of the model is that one day produces dozens.
When there is no publishing rhythm
Material ages on the shelf. With no calendar in place, we film once one is agreed.
FAQ
Frequently asked about short-form video production
How many videos come from one shoot day?+
Typically several weeks of posts. The exact number depends on how many series are filmed and how far one take can be versioned across channels.
Who owns the material?+
The client. Raw footage and finished edits are yours, including after the work ends.
Can the same video run as an ad?+
It can, and that is the intention. A video that performed organically is the best ad, because its performance was tested for free.
Do we need professional kit?+
Not always. Some of the best short-form is shot on a phone. What decides it is the script, the light and the sound, not the price of the camera.
See also
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