IN BRIEF
Polaar is a French skincare brand that draws its inspiration from the Arctic nature and its extreme conditions. The products utilise pure and effective active ingredients, such as northern berries and plants, that naturally care for and protect the skin.
VSCY was responsible for Polaar's social media content production in Finland, creating visually appealing and brand-consistent material for various platforms, such as Instagram, Facebook, TikTok, and YouTube. The content was designed to highlight the brand's values: naturalness, responsibility, and Arctic purity. The content we produced effectively reached the target audience and reinforced Polaar's position as a pioneer in natural and responsible skincare in Finland.
Visual and Narrative Content
We produced high-quality images and videos that showcased Polar's products and the stories behind them.
- Emphasised the natural ingredients and Arctic origins of the products
- Utilised visual elements that stand out and grab attention
Channel-specific Optimisation
We designed and executed content for various social media channels, taking into account the unique features of each platform.
Highlighting Brand Values
The content emphasised Polar's commitment to naturalness and sustainability.
- Products made without alcohol, silicones, parabens, and mineral oils
- Collaboration with universities for research and development
Published together with the client. Figures are as reported by the client.
