SERVICE
Instagram advertising
On Instagram the competition is not other advertisers. It is a thumb that moves faster than you can say your company's name.
First plan in two weeks · No long contracts
That means the first second decides more than the targeting does. A well-targeted dull ad loses to a badly targeted interesting one.
Instagram suits products that look like something: clothing, food, cosmetics, spaces, events. It works for services too, but then the creative carries even more of the weight.
What we do
- Feed, Stories and Reels as their own content, not one image in three places
- Vertical video cut to be watched with the sound off
- Targeting from your own lists and lookalike audiences
- Retargeting for the people who watched but did not buy
- Influencer collaborations produced so the content can also run as ads
We produce the creative ourselves, because Instagram advertising without your own footage is largely a transfer of budget to a competitor.
What we have done
Metsola, Kosmetiikkapuoti and Polaar show how the same channel behaves differently for clothing, cosmetics and skincare. Each case page states what was done and what followed.
How we measure
- Sales and cost per lead, not likes
- Watch-time distribution: where the video is abandoned
- Saves and shares, which predict organic reach
- Creative-level comparison every month
PACKAGES AND PRICING
Three ways to buy advertising
The fee covers planning, creative, day-to-day management and a report in euros. Media budget is paid to the channels directly and kept separate in the report.
Start
One or two channels that need to start producing measurably.
€1,900/mo
Includes
- Campaign structure, targeting and measurement set up
- 1–2 channels
- 4 creative variations a month from your material
- Weekly optimisation
- A monthly report in euros
Not included
Media budget, content shoots.
Book a callGrowth
Several channels and a steady rotation of creative so results do not fatigue.
€2,900/mo
Includes
- Everything in Start
- 3–4 channels
- 8 creative variations a month, including short-form cuts
- Landing page and form optimisation
- Monthly review and a live dashboard
Not included
Media budget, recommended €3,000–8,000 a month.
Book a callScale
All channels, our own production for ad creative, and continuous testing.
€4,900/mo
Includes
- Everything in Growth
- All channels, new ones tested
- 2 shoot days a month for ad content
- Conversion optimisation and A/B tests
- Weekly meeting and a quarterly plan
Not included
Media budget, typically €8,000 a month and up.
Book a call- Month to month, 30-day notice
- Ad accounts, sites and data stay yours
- Prices exclude VAT
One-off channel audit €1,900. Media budget separate, recommended at least €1,000 a month per channel.
What it has produced
All case studies
PROCESS
How Instagram advertising gets built
On Instagram an ad competes with content, not with other ads. That decides what the ad has to look like.
Account and measurement
Account, pixel and shop integrations checked. If products sell online, the product feed is reviewed before any campaign runs.
Structure and audiences
Audiences by stage, and placements kept apart: Reels, feed and Stories behave differently and will not take the same material.
Creative and launch
Vertical first. Content is made to look like the feed rather than like an ad, which is what separates a working Instagram ad from a scanned print layout.
Optimisation and reporting
Results reviewed per placement, weak ones stopped, and next month’s variations built from the best.
WHAT WE TRACK
What the monthly report says
ROAS
return on ad spend by placement
Watch time
how far into a Reel people get
Saves
the engagement that predicts reach
CPA
cost per acquired customer
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
Only landscape material exists
Instagram is a vertical medium. Cropping landscape to vertical looks like exactly what it is, and the price says so immediately.
The product does not look like anything
A visual medium rewards visual products. For an invisible service, search or LinkedIn produces a cheaper enquiry.
Content cannot be refreshed
The same fatigue law as Facebook. Without new material monthly the price climbs until the campaign is stopped.
FAQ
Frequently asked about Instagram advertising
Reels or feed?+
Usually both, with different material. Reels rewards video that stops someone in the first second; the feed will take a static image, if the image is good.
Should the ad look like an ad?+
No. The Instagram ad that works looks like something the user would watch anyway. Polished campaign photography stands out in the feed the wrong way.
Whose name is the ad account in?+
Always the client’s. We build the campaigns in your own account, so the data and the history stay with you after the work ends.
Can the same material run on TikTok?+
Partly. The format matches, the tone does not: TikTok rewards a rawer, faster cut. The same take is worth editing twice.
See also
Get channels, content and a budget, in 30 minutes
A free call where we go through your goals and propose a concrete plan.
