IN BRIEF
SportLife Nutrition® is a Finnish sports nutrition brand that offers a wide range of effective and safe products for an active lifestyle. The brand is backed by Elite Fitness Oy, one of Finland's leading sports nutrition and health product companies.
VSCY was responsible for creating content for SportLife Nutrition's social media and managing its channels. We produced diverse and visually appealing content for various platforms such as Instagram, Facebook, and TikTok. The content was designed to highlight the brand's values: quality, domesticity, and healthiness. In our campaigns, we also leveraged the Team SportLife athlete team, which consists of Finland’s top athletes and future stars.
Their participation brought authenticity to the content and inspired followers. The content we maintained increased the brand's visibility and effectively engaged the audience. For example, the SportLife.fi account on TikTok has over 22,000 followers and 53,000 likes.
Multichannel Content Production
We produced content for various social media platforms, taking into account the unique features of each platform.
- Instagram: visual images and stories
- Facebook: community building and information sharing
- TikTok: short and engaging videos
Collaboration with the Team SportLife Athlete Team
We leveraged the Team SportLife athlete team in our content, highlighting their experiences and recommendations for products.
Engaging Campaigns and Contests
We organized campaigns and contests that increased audience participation and engagement with the brand. For example, a contest held on TikTok attracted a large number of participants and increased the account's visibility.
Published together with the client. Figures are as reported by the client.
