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CASE · SAIMAAN TUORE X JYRKI SUKULA

CONTENT PRODUCTION

Saimaan Tuore X Jyrki Sukula

Severi Saari

Severi Saari CEO & Co-Founder, VSCY

2 min read

Saimaan Tuore X Jyrki Sukula

IN BRIEF

Saimaan Tuore is a Finnish fish brand that offers responsibly farmed rainbow trout directly from Varkaus. The company focuses on ecological recirculating aquaculture, which enables clean and sustainable fish production year-round. At VSCY, we produce visual and narrative content for Saimaan Tuore that highlights the brand's values and the quality of its products.

The content is specifically designed for digital channels, such as Instagram, Facebook, TikTok, and YouTube, reaching consumers where they spend their time. We produce images and videos that showcase the versatility and ease of use of the products in everyday cooking. The content emphasizes domesticity, freshness, and responsibility, which are key values of Saimaan Tuore.

Visual recipe videos and images

We produce recipe videos and images that showcase the use of Saimaan Tuore products in various dishes.

  • Easy and quick recipes for everyday life
  • Highlighting the versatility and healthiness of the products

Bringing forth the brand's story and values

We create content that tells the story of Saimaan Tuore and its responsible production method.

  • Showcasing the advantages of recirculating aquaculture
  • Emphasizing domestic production and environmental friendliness

Channel-specific content strategy

We plan and implement content for different social media channels, taking into account the unique features of each platform.

  • Instagram: visual images and stories
  • Facebook: building community and sharing information
  • TikTok: short and engaging videos
  • YouTube: longer recipe videos and brand stories

Published together with the client. Figures are as reported by the client.

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