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CASE · TAITONETTI

CONTENT PRODUCTION

Taitonetti

Sanni Lindroos

Sanni Lindroos CCO, Partner, VSCY

4 min read

Taitonetti

IN BRIEF

Nuvoo, previously known as Taitonetti, is a Finnish company specialising in the refurbishment and sale of used computers. The company is committed to the circular economy and provides its customers with high-quality, reused devices. VSCY managed Taitonetti's TikTok content creation, producing eight videos per month.

The content focused on showcasing the quality, environmental friendliness, and unique service offerings of Taitonetti's products. The content we produced effectively reached a younger audience and strengthened the brand's position as a responsible player. The campaign increased brand visibility and effectively engaged the audience on social media.

Highlighting Responsibility and Circular Economy

The content emphasised Taitonet's (now Nuvoo) commitment to the circular economy and environmental friendliness.

  • Demonstrated the product refurbishment process
  • Highlighted the quality and durability of the products

Engaging Content for a Younger Audience

We produced content that resonates particularly with a younger target group.

  • Used trendy and visually appealing elements
  • Effectively utilised the features of TikTok

Increasing Brand Awareness and Engagement

The contents were designed to enhance brand visibility and engage the audience.

  • The campaign increased brand awareness in the younger target group
  • The audience actively participated in the content and shared it forward

Published together with the client. Figures are as reported by the client.

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