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Influencers and UGC that scale your message

We will document the UGC, agree on publications, and use the content in advertisements.

First plan in two weeks · No long contracts

W-Energyn vaikuttajayhteistyötä

The right factors, a clear contract, measurable results.

  • Ambassador programs
  • Product testing
  • Whitelisting/Spark Ads
  • Influencer collaborations
  • UGC videos

Your external marketing partner at your side every step of the way.

The right factors for the brand

How UGC works

We clarify the target audience, the message, and the metrics.

We are searching for and ensuring the correct factors and agreements.

We measure the results, test the creative and increase visibility.

Why work with us

One team, all expertise

Content creators, advertising experts and project management in the same package.

Fast production (5–10 days)

The first contents ready in a week: without lengthy processes.

No binding agreements

You can cancel or change your package flexibly with a month's notice.

Fixed price, no surprises

The agreed monthly price includes production, contracts, and reporting.

Quality & usage rights in order

All content will be available for your brand for 12 months: with no hidden costs.

Satisfaction guarantee 60 days

If no results are produced, we will fix the situation free of charge in the following month.

PACKAGES AND PRICING

Three ways to buy influencers and UGC

The fee covers sourcing, brief, contracts and tracking. Creator fees are agreed separately and shown on their own line in the report.

UGC pack

Authentic videos for ad use without an influencer campaign.

€1,500

Includes

  • 5 UGC videos from creators
  • Brief and script outline
  • Usage rights for advertising
  • Cuts for each channel
  • Delivered in 3 weeks

Not included

Media budget.

Book a call
MOST POPULAR

Influencer campaign

A campaign where influencers are chosen by audience, not follower count.

€4,900

Includes

  • Sourcing and selection
  • 3–5 influencers
  • Brief, contracts and schedule
  • Content approval and usage rights
  • Results report

Not included

Creator fees, media budget.

Book a call

Ongoing programme

An established set of creators producing every month.

€2,900/mo

Includes

  • A creator network and its upkeep
  • A monthly brief and posts
  • UGC for advertising every month
  • Tracking and report
  • A monthly review

Not included

Creator fees.

Book a call
  • Fixed project price, half on start
  • All material and source files are yours
  • Prices exclude VAT

Creator fees and product shipments separate.

What it has produced

All case studies
W-ENERGY
LAUNCH

W-ENERGY

Over 30,000 followers on social media channels, increasing brand awareness and engagement.

Saimaan Tuore X Jyrki Sukula
CONTENT PRODUCTION

Saimaan Tuore X Jyrki Sukula

Timanttiset
MARKETING

Timanttiset

PROCESS

How influencer work runs

With influencers you buy trust, not reach. Follower count is a poor basis for choosing; audience quality is a good one.

01 weeks 1–2

Selection

We look for creators whose audience is your buyers. Engagement says more than follower count, and comments say more than either.

02 weeks 2–3

Terms and brief

Usage rights for paid amplification are agreed before the shoot, not after. The brief gives the facts and leaves the words to the creator.

03 from week 3

Production and publishing

The creator makes the content in their own voice and marks the commercial relationship. Labelling is a condition, not a negotiation.

04 afterwards

Recycled into advertising

The best-performing content is promoted as an ad. That is usually where most of the value is.

WHAT WE TRACK

What the monthly report says

Engagement

relative to audience size

Cost per thousand

comparable between creators

Paid reuse

whether the content worked as an ad

Brand search

whether searches for the name grew

PLATFORMS AND TOOLS

Where the work actually happens

We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.

InstagramReels and Stories TikTokshort-form YouTubelonger format Meta Adsrecycling content into ads

WHEN WE DO NOT RECOMMEND THIS

Three situations where we say no

The product cannot take a recommendation

A creator puts their name on it. If the service has known problems, a recommendation turns on you faster than an ad would.

Usage rights are not agreed

Without paid usage rights you pay for one post. With them, the same money buys months of ad creative.

The label is to be avoided

Commercial relationships are always marked. That is not negotiable, and a creator willing to skip it is not one to work with.

FAQ

Frequently asked about influencers and UGC

How is a creator chosen?+

By audience, not by follower count. A small creator whose audience is exactly your buyers usually outperforms a large general one.

What is the difference between influencers and UGC?+

An influencer publishes to their own audience; a UGC creator makes content you publish. UGC is cheaper and scales; an influencer lends you their trust.

Does the collaboration have to be labelled?+

Always. The label is the condition the whole format rests on, and leaving it off does not buy attention — it costs trust.

Can the content be used as an ad?+

Yes, when agreed in advance. It is always worth agreeing, because paid reuse is usually the most productive part of the deal.

See also

Social content production

Your own production alongside.

Instagram advertising

Recycling the content into ads.

Product launch

When the product gains from someone else showing it.

Get channels, content and a budget, in 30 minutes

A free call where we go through your goals and propose a concrete plan.

The VSCY partnership team

CUSTOMER SERVICE

We will get you started

Our specialists are onMon–Fri 9–17

Ask about services, pricing or timelines, or see what we have done for others.

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Or call +358 44 262 0199