PRODUCTION
Sanni Lindroos
CCO, Partner · VSCY
Sanni leads content at VSCY: engaging content for brands, events and campaigns, and the standard it is made to. Years of it behind her.
Content production is hers and Siiri’s, from the idea through the shoot to publishing. She writes about short-form video, content and how social platforms change.
EXPERTISE
AREAS OF RESPONSIBILITY
What I answer for
Content for a brand
The idea, the script and the making of it, so the content sounds like the client and holds up on screen.
ServiceEvents and campaigns
An event’s content is planned beforehand and shot on the day, all the way to ready to publish.
ServiceSocial channels and short-form video
Channel strategy, the publishing rhythm and video made on the channel’s own terms.
ServiceHOW I WORK
Three principles behind every account I run
01
The viewer first
Content is made for whoever sees it: if the first seconds do not stop them, nothing else matters.
02
The publishing rhythm holds
The agreed amount of content goes out on the agreed day, not when there is time.
03
The same quality in every channel
An article, a video and a post get the same care, even though they live in different places.
Articles by Sanni
All articles
Want to talk content? Sanni answers content enquiries the same business day. Get in touch
Get channels, content and a budget, in 30 minutes
A free call where we go through your goals and propose a concrete plan.
