INDUSTRY
B2C marketing and e-commerce marketing
We define the goals of B2C marketing, such as e-commerce sales, average purchase value, customer loyalty, and store visits. We select the key products and categories to focus on.
First plan in two weeks · No long contracts
The right channels, a sales-driven strategy, measurable results.
- Ambassador programs
- Product testing
- Whitelisting/Spark Ads
- Influencer collaborations
- UGC videos
Your external B2C marketing partner is there to support you every step of the way.
Marketing and advertising of the online store
How B2C marketing works
Let's build a B2C marketing concept, social media and video lines, as well as offer messages. Let's plan TikTok, Reels, Shorts and image posts that guide the customer to purchase.
Content will be published on TikTok, Instagram, Facebook, and YouTube, and advertising for the online store will be built on Meta and Google channels. We ensure that everything leads to the same purchase path.
We will monitor sales, conversions, and the return on advertising. We will increase the budget for successful campaigns, terminate weak ones, and refine B2C marketing based on data.
Why work with us
B2C marketing is built around sales.
We always plan B2C marketing based on sales targets. Campaigns and content aim for orders, shopping baskets, and customer flow, not just visibility.
Strong expertise in short form content
We produce B2C marketing content for TikTok, Reels, and Shorts that works on mobile and opens the purchase pathway from the very first seconds.
Marketing for the online store in the same team
The promotion of the website and the online store is in the hands of the same team, so the message, visuals, and tracking remain consistent throughout the journey.
Quick response to campaigns and seasons
B2C marketing thrives on offers and seasons. We quickly update messages and budgets so that the campaign hits the right moment.
Transparent reporting to the euro level
Reports indicate what B2C marketing generates. You can see channel-specific sales, conversion rates, and advertising returns in a clear format.
Common language with marketing and trading
We speak the same language with the marketing management, e-commerce team, and store managers. The goals are set in euros and unit quantities, not just in impressions.
What it has produced
All case studies
PROCESS
How the work runs
In consumer sales the decision is fast and the competition for attention is constant. The work is built on the pace of content.
Current state and measurement
We look at where sales come from now and how much of it is paid. The organic share is usually understated in the report.
The plan
Audience, message and channels. We pick the two or three the buyer is already in, not every one they could be.
Production and launch
Content on a weekly rhythm with advertising on top. What performs organically is promoted into an ad.
Optimisation and reporting
Creative fatigue shows in the price before it shows in views, so variations rotate before results drop.
WHAT WE TRACK
What the monthly report says
CPA
cost per acquired customer
ROAS
return on ad spend by channel
Creative age
when an ad starts to tire
Repeat purchase
whether a customer pays off over time
PLATFORMS AND TOOLS
Where the work actually happens
We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.
Meta AdsFacebook and Instagram
TikTok Adsshort-form
YouTubelong and Shorts
Laterpublishing calendar
GA4measurement
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
Content cannot be produced
Consumer channels burn creative. Without new material monthly the campaign dies even with the structure right.
The margin is too thin
If there is no margin left for advertising, the problem is the pricing rather than the channel. We say so before the budget grows.
The product does not stand out
Advertising surfaces what is there. If the product is identical to a cheaper one, the offer gets fixed first.
FAQ
Frequently asked
Which channel works in consumer sales?+
The one the buyer is already in. In practice Meta and TikTok for reach and search for capturing demand. The channel follows the product, not the other way round.
How often should ads be refreshed?+
In practice monthly. Fatigue shows in the price first: the same ad starts costing more before views drop.
What does consumer marketing cost?+
The work starts at around €1,500 a month and the media budget is sized to your margin. Under €1,000 a month in media, data accumulates too slowly to optimise.
Are influencer collaborations worth it?+
When the product gains from someone else showing it in use. It supplements your own content rather than replacing it, and the same material is worth running as an ad.
See also
Get channels, content and a budget, in 30 minutes
A free call where we go through your goals and propose a concrete plan.
