SERVICE
Social content production
A campaign is a project, a feed is a process. The difference shows up in the fact that a campaign can be ordered once, while the feed has to arrive next week and the week after.
First plan in two weeks · No long contracts
A social channel rarely suffers from a shortage of ideas. It suffers from pace. The first two months go well, in the third a busy week eats the shoot day, and by the fourth the channel is quiet.
So this is a production service, not an ideas service. We build a rhythm where one shoot day produces a month of posts, and where the next shoot day is in the calendar before the last batch of material runs out.
What we do
- A content plan that says what goes out and when
- Shoot days that produce several weeks of material at once
- Editing per channel: the same take does not work everywhere as it is
- Copy, thumbnails and publishing on an agreed rhythm
- Monitoring of comments and messages with agreed response times
This page is about production. Channel choice, audiences and media budget are separate work, described on the social media marketing page.
How the production runs
The shoot day
One day on location typically produces several weeks of material. We shoot in series rather than as single videos, because a series holds a viewer for longer than unconnected posts.
Editing and versioning
The same filmed moment is cut vertical and horizontal, long and short. Reuse is where the cost of production is decided: one good take can live in three channels.
Publishing and follow-up
The calendar is agreed in advance but not set in stone. What works gets more space next month, and what does not leaves the plan.
What we have done
For Biorex we produced content for TikTok, Instagram and YouTube through 2023 and 2024. For Pizza Hut we made fast food videos, and for Taitonetti we built continuous content around refurbished computers. Three different industries, the same production model.
How we measure
- Publishing pace: whether the agreed volume actually shipped
- How watch time is distributed, not the sum of views
- Saves and shares, which predict reach better than likes
- Follower growth relative to the number of posts
- How many posts were good enough to run as ads unchanged
PACKAGES AND PRICING
Three ways to buy social
Every package publishes on an agreed pace and reports what the content produced. When you need advertising and strategy in the same team, see the outsourced marketing team.
Maintain
Channels stay alive and answer, without anyone on your side spending their days on it.
€1,500/mo
Includes
- 2 channels
- 8 posts a month from your material
- Community management on weekdays
- A monthly plan and publishing calendar
- A monthly report
Not included
Shoots, paid advertising.
Book a callContent
Our own production every month, so the content looks like you and not a stock library.
€2,400/mo
Includes
- Everything in Maintain
- 1 shoot day a month
- 8 short videos and 8 image posts, edited and captioned
- 3 channels
- A monthly review
Not included
Paid advertising (can be added).
Book a callGrowth
Production twice a month and advertising support, when social has to bring sales.
€3,500/mo
Includes
- Everything in Content
- 2 shoot days a month
- 16 short videos and 12 image posts
- 4 channels
- Boosting of posts and a results report in euros
Not included
Media budget.
Book a call- Month to month, 30-day notice
- Ad accounts, sites and data stay yours
- Prices exclude VAT
One-off channel audit €1,900. Extra shoot day €1,200.
What it has produced
All case studies
PROCESS
How production runs month after month
The rhythm is what you buy. A single video is available anywhere; next month’s is not.
The content plan
We agree what goes out, in which channels and at what pace. The plan is a calendar, not a page of ideas.
The shoot day
One day on location typically produces several weeks of material. We shoot in series, because a series holds a viewer longer.
Editing and publishing
The same take is cut vertical and horizontal, long and short. Publishing happens on the agreed rhythm without anyone chasing it.
The review
We look at what worked. It gets more space next month, and what did not leaves the plan.
WHAT WE TRACK
What the monthly report says
Publishing pace
whether the agreed volume shipped
Watch time
how it is distributed, not the sum
Saves
predicts reach better than likes
Ad-ready posts
how many ran as ads unchanged
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
When nobody can be on camera
Social content lives on people. If nobody in the organisation will go in front of a camera, production becomes stock footage and does not work.
When one viral video is the goal
We do not sell virality. We sell a pace that produces a result across months. Nobody can promise a single hit.
When the channel is undecided
If channel and audience are still open, start with strategy. Production without direction is expensive practice.
FAQ
Frequently asked about social content production
How often should we post?+
More than once a week, less than once a day, and above all at the same pace every week. An uneven pace is worse than a sparse one.
Do we need a shoot every month?+
Usually yes, but one day is enough. Reuse is where the cost is decided: one good take can live in three channels.
Who owns the material?+
The client. Raw footage and finished edits are yours, including after the work ends.
How is this different from social media marketing?+
This page is production: shoots, editing and publishing. Channel choice, audiences and media budget are separate work, described on the social media marketing page.
See also
Get channels, content and a budget, in 30 minutes
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