IN BRIEF
Kletta , a Finnish accounting firm, wanted to strengthen its visibility and increase the acquisition of new customers. The aim was to create an effective and long-lasting marketing strategy that supports the company's growth and ensures that the impacts of the campaign last well into the future.
VSCY responded to the challenge by implementing a comprehensive video campaign for Kleta, which serves as the cornerstone of paid advertising for a year. Kletta
Challenge
Kletta
operates in a competitive field where it is important to stand out with a clear message and build trust with customers. The company's objectives were:
- To increase awareness among the target audience.
- To attract new customers to use the service.
- To improve the quality of leads and reduce acquisition costs.
Video marketing was chosen as an effective solution as it provides an opportunity to present complex services clearly and in a visually engaging way.
Solution
VSCY designed and produced 16 high-quality videos for Kletta that served the campaign's long-term objectives. The campaign focused on highlighting the benefits Kletta offers and differentiating it from competitors. The videos were executed with various themes and target groups to ensure the communication was as effective as possible:
Clear presentation of the company's value proposition
Short and concise videos explained why Kletta is a trustworthy partner for entrepreneurs in accounting matters.
Practical benefits of the services
The videos showcased how Kletta helps clients save time and money on accounting.
Targeted customer groups
The videos were tailored specifically for small business owners and freelancers seeking a user-friendly and cost-effective solution.
Versatility of the campaigns
All 16 videos were produced so that they could be used for advertising purposes across various platforms, such as Facebook, Instagram, and YouTube.
Results
As a result of the implemented campaign, Kletta has achieved significant outcomes:
ROI of 150 %
The video campaign has been cost-effective and has provided significant added value to the company.
30 % improvement in lead costs
The targeted content of the campaign has attracted higher-quality leads at previously lower costs.
Long-term visibility
The 16 videos allow Kletta to run paid advertisements throughout the year, ensuring continuous brand visibility and customer acquisition.
Conclusion
The video campaign implemented by VSCY demonstrated how a long-term strategy and high-quality content can enhance a company’s competitiveness and grow the business. Kletta is now a stronger brand, with a message that resonates with its target audience, and the campaign continues to generate results throughout the year.
Our collaboration is an example that a well-planned and effectively executed video campaign is one of the best ways to increase visibility and enhance customer acquisition in the long term. We will continue working with Kletta to ensure that their business continues to grow in the future.
Published together with the client. Figures are as reported by the client.
