SERVICE
YouTube advertising
YouTube is a channel where the viewer arrived to watch video. That is a different starting point from a feed, where an ad interrupts something else.
First plan in two weeks · No long contracts
So YouTube affords more room to say something. Five seconds still decides whether the ad is skipped, but once it is past that the viewer will give you time in a way no other paid channel offers.
The other half is search. After Google, YouTube is the most used search engine in the world, and a great many purchase decisions start with watching how something actually works.
What we do
- Script and concept before the camera
- Skippable and non-skippable formats chosen by goal
- Bumpers to reinforce recall
- Targeting by topic, keyword and audience
- The same footage cut for Reels and TikTok as well
Production and advertising from one place means the video is designed from the start for where it will run. That is cheaper than making a film and then working out where it fits.
What we have done
Familon, West Ham United and Kletta show how moving image serves different goals: a brand, an event and lead generation.
How we measure
- View rate and cost per completed view
- Skip rate at the five second mark
- Branded search movement during the campaign
- Site visits and conversions once measurement is in place
PACKAGES AND PRICING
Three ways to buy advertising
The fee covers planning, creative, day-to-day management and a report in euros. Media budget is paid to the channels directly and kept separate in the report.
Start
One or two channels that need to start producing measurably.
€1,900/mo
Includes
- Campaign structure, targeting and measurement set up
- 1–2 channels
- 4 creative variations a month from your material
- Weekly optimisation
- A monthly report in euros
Not included
Media budget, content shoots.
Book a callGrowth
Several channels and a steady rotation of creative so results do not fatigue.
€2,900/mo
Includes
- Everything in Start
- 3–4 channels
- 8 creative variations a month, including short-form cuts
- Landing page and form optimisation
- Monthly review and a live dashboard
Not included
Media budget, recommended €3,000–8,000 a month.
Book a callScale
All channels, our own production for ad creative, and continuous testing.
€4,900/mo
Includes
- Everything in Growth
- All channels, new ones tested
- 2 shoot days a month for ad content
- Conversion optimisation and A/B tests
- Weekly meeting and a quarterly plan
Not included
Media budget, typically €8,000 a month and up.
Book a call- Month to month, 30-day notice
- Ad accounts, sites and data stay yours
- Prices exclude VAT
One-off channel audit €1,900. Media budget separate, recommended at least €1,000 a month per channel.
What it has produced
All case studies
PROCESS
How a YouTube campaign gets built
YouTube is the one channel where the viewer chose to sit down. It allows a longer message than any feed.
Account and measurement
The account is linked to Google Ads and conversion tracking is checked. Without it YouTube reports views, not results.
Structure and audiences
Audiences by intent and topic: search history, competitor audiences and site retargeting kept separate.
Creative and launch
The video is cut to the format: a skippable ad needs a five-second hook, a non-skippable needs the whole story in six.
Optimisation and reporting
Placements and exclusion lists reviewed monthly, with assisted conversions in the report.
WHAT WE TRACK
What the monthly report says
Cost per view
price per watched impression
Completion
how many watched to the end
Assisted
conversions YouTube took part in
Brand search
the shift in demand during the campaign
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
There is no video and will not be
YouTube is a video channel. Without a production budget it is not worth entering, because a static image is not an alternative.
The only measure is last click
YouTube is rarely the last touch. If the report accepts only that, the channel reads as zero even when it works.
A small local audience
For an audience smaller than a city, reach gets expensive. Search captures the same demand more cheaply.
FAQ
Frequently asked about YouTube advertising
How long should a YouTube ad be?+
It depends on the format. In a skippable ad the first five seconds decide and the rest can run longer; in a non-skippable the whole story fits in six.
Can social video be reused on YouTube?+
Partly. Vertical works in Shorts, but a proper YouTube ad is horizontal and holds a longer structure.
Whose name is the ad account in?+
Always the client’s. We build the campaigns in your own account, so the data and the history stay with you after the work ends.
How is YouTube’s effect measured?+
By assisted conversions and movement in branded search, not by last click alone. The channel works before intent forms, and the metric has to recognise that.
See also
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