INDUSTRY
Service business marketing that fills the calendar
Marketing a service business is built from three things: local search visibility, content that builds trust, and getting in touch being effortless.
First plan in two weeks · No long contracts
Where service businesses most often trip up
Local search is unattended
The Google Business Profile and the local pages are half-finished, so buying-intent searches nearby go to a competitor. Fixing it is the cheapest way to add enquiries.
Getting in touch is made hard
A long form and a hidden phone number filter out exactly the customers who were ready to buy. We make the first contact one click.
The expertise stays invisible
A service is bought on trust. Short video and customer stories make the expertise visible before the first phone call.
The service business growth package
- Local visibility: Google Business Profile, local pages and reviews
- Expert video where the person doing the work explains it
- Service page content that answers the buyer’s question
- A short enquiry form and a visible phone number
- Call tracking, so phone enquiries are counted too
The work starts at around €1,500 a month and the media budget is sized to the value of a lead.
What it has produced
All case studies
PROCESS
Local first, always
We check the Google Business Profile, the local pages and the reviews. This is usually the cheapest available lift.
Audit
We check the Google Business Profile, the local pages and the reviews. This is usually the cheapest available lift.
The plan
Local pages and service content built around what a nearby buyer searches, plus a one-click way to get in touch.
Production and launch
Expert video where the person doing the work explains it, and local search and social advertising bounded to the service area.
Optimisation and reporting
Reporting on enquiries — forms and calls together — with response time tracked because it decides the conversion.
WHAT WE TRACK
What the monthly report says
Enquiries
forms and calls together
Cost per enquiry
and its quality as sales rates it
Local visibility
in the area you actually serve
Response time
and its effect on conversion
PLATFORMS AND TOOLS
Where the work actually happens
We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.
WordPresssite and local pages
Google Business Profilelocal visibility
Google Adslocal search
Meta Adslocal reach
Call trackingphone enquiries
GA4measurement
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
Nobody answers the phone
Response time decides more than most advertising variables. If enquiries wait a day, the budget belongs elsewhere.
The service area is undefined
Advertising outside the area you can actually serve is pure waste, and it is the most common way a local budget disappears.
Reviews are being avoided
A service is bought on trust and reviews are where that starts. If reviews cannot be asked for, the ceiling is low whatever we spend.
FAQ
Frequently asked about service business marketing
How quickly do enquiries increase?+
Local search and campaign fixes typically show in two to four weeks. Content takes two to three months.
What does it cost?+
The work starts at around €1,500 a month and the media budget is sized to what a lead is worth to you.
Do phone enquiries get counted?+
Yes, with call tracking. Without it a large share of the result is invisible and the reporting understates the channel.
See also
Get channels, content and a budget, in 30 minutes
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