IN BRIEF
VSCY launched the Laitila Soft Drink Factory on TikTok and has been responsible for its content production and management. We have helped the brand reach a new audience and increase awareness on TikTok, which has resulted in 70,000 organic views and 764 new followers.
TikTok Launch and Brand Growth
Challenge
Although Laitilan Wirvoitusjuomatehdas was known for its diverse product range, its digital visibility on TikTok was still to be built. The challenges were:
- How to launch the brand on TikTok in an interesting and effective way?
- How to reach and engage a younger target audience?
- How to connect the brand's values and storytelling in an entertaining social media format?
Solution
VSCY took responsibility for Laitilan's TikTok launch and created a strategy based on:
Appealing and brand-reflective content
We introduced Laitilan's products and story in a way suitable for TikTok's format.
Interactivity and community building
We engaged the audience through questions, comments, and trends.
Visually strong execution
We invested in high-quality videos that reflect the brand's quality and traditions.
Continuous analysis and optimisation
We developed content continuously based on performance.
Results
Laitilan Wirvoitusjuomatehdas was successfully launched on TikTok.
70,000 organic views during the first campaigns.
764 new followers who engage with the brand's content.
Significant audience engagement and positive reception.
Conclusion
The TikTok launch executed by VSCY helped Laitilan Wirvoitusjuomatehdas reach a new target audience and increase its brand visibility in the digital environment. We continue our collaboration and are developing the content strategy to make it even more impactful.
Published together with the client. Figures are as reported by the client.
