INDUSTRY
Healthcare marketing that stands up to scrutiny
In health and wellbeing the marketing is limited by regulation and the decision is driven by trust. So the work weights expert content, search visibility and a clear booking path, and the advertising follows each platform’s health rules.
First plan in two weeks · No long contracts
Where health companies most often trip up
The content is anonymous
On a health subject both the reader and the search engine want to know who wrote it. We name the author, their qualification and the date on every piece.
The advertising hits regulation
Health claims and targeting are restricted on every platform. We design campaigns to pass review without overpromising, because a rejected account costs more than a cautious claim.
Booking breaks the measurement
The booking system is often a separate service where tracking stops. We connect the path so you know where bookings actually come from.
The healthcare growth package
- Expert content with a named author, qualification and review date
- Advertising written to pass platform review, without overpromising
- A booking path connected end to end so the measurement survives it
- Search visibility for the symptom and treatment questions people actually ask
The work starts at around €1,500 a month.
What it has produced
All case studies
PROCESS
Compliance before creative
We establish what may and may not be claimed on each platform, and audit what current content promises.
Audit
We establish what may and may not be claimed on each platform, and audit what current content promises.
The plan
Expert content with a named author and qualification, and a booking path that can actually be measured end to end.
Production and launch
Content and advertising written to pass platform review without overpromising, with the booking system connected to analytics.
Optimisation and reporting
Reporting on bookings and attendance, plus the share of advertising rejected at review.
WHAT WE TRACK
What the monthly report says
Bookings
not form fills
Cost per booking
and the share that attend
Content authority
named author and review date on every piece
Ad approval rate
how much is rejected at review
PLATFORMS AND TOOLS
Where the work actually happens
We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.
WordPresssite and expert content
Google Adssearch, within the rules
Meta Adsrestricted targeting
GA4consent-aware measurement
Google Tag Managerbooking path tracking
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
The claims cannot be substantiated
We will not write a health claim that a professional will not put their name to. That is a limit on the work, and it is not negotiable.
No practitioner will be named
Anonymous health content underperforms and deserves to. If nobody can be credited, the ceiling is low.
The booking system cannot be touched
If the booking path cannot be measured, nobody can say which marketing produced which appointment.
FAQ
Frequently asked about healthcare marketing
Can health services be advertised at all?+
Yes, within each platform’s rules. What is restricted is targeting by health condition and making claims about outcomes, not advertising the service itself.
Why does the author matter so much?+
Health is a subject where search engines weight who is speaking, and so do readers. A named professional with a qualification outperforms an anonymous page.
How are bookings measured?+
By connecting the booking system to the analytics, so a booking traces back to the channel that produced it rather than appearing as direct traffic.
See also
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