IN BRIEF
VSCY responded comprehensively to the marketing of the partnership between West Ham United and WellO2, creating a multichannel video campaign that garnered thousands of views and strong engagement. The campaign combined the promotion of football and respiratory health, enhancing the visibility and communication of both brands on social media.
Challenge
Although West Ham United and WellO2 had a clear message about the importance of respiratory health, the challenge was to:
- Create an approachable and engaging way to communicate the topic.
- Engage a wide audience across various social media channels.
- Combine athleticism and health awareness into an interesting whole.
Solution
VSCY took responsibility for the campaign's production and distribution, creating the following elements:
Main video for collaboration presentation
A high-quality brand video that communicated the significance of respiratory health to athletes and in everyday life.
Challenge videos with West Ham United players
Players participated in breathing exercise challenges that entertained and engaged the audience.
Multi-channel publication
Content was published on West Ham United's and WellO2's TikTok, Instagram, Facebook, and YouTube channels.
Interactive approach
The campaign was built with engaging elements that encouraged the audience to share their own experiences.
Results
Thousands of views and strong engagement on social media.
Positive feedback from both football fans and health-conscious followers.
The campaign reinforced the message and visibility of the partnership between WellO2 and West Ham United.
A foundation for continued collaboration and stronger integration of the brands in sports marketing.
Conclusion
The multi-channel video campaign created by VSCY successfully connected sports and health marketing, raising awareness of respiratory health and strengthening the position of both brands. The campaign demonstrated VSCY's ability to produce impactful and engaging content that connects the audience and the brand in a meaningful way.
Published together with the client. Figures are as reported by the client.
