IN BRIEF
Biorex's social media strategy elevated their visibility to a new level in 2023–2024. TikTok, Instagram, and YouTube content highlighted the brand's strengths: current film campaigns, special services such as Senior Cinema and Baby Cinema, as well as a wide selection of films and style.
Increasing Visibility on Social Media
Challenge
Biorex was in need of a comprehensive social media strategy that would reflect the core of their brand and services. In particular, they wished to highlight the following services:
- Senior Cinema: Screenings for seniors.
- Baby Cinema: Screenings suitable for babies and parents.
- Family Movie Days: Events for families with children.
- Diamond of the Month: Selected top films.
The goal was also to increase engagement, grow follower counts, and achieve significant visibility on TikTok, Instagram, and YouTube.
Solution
The VSCY team created a strategy based on content production for Biorex's TikTok, Instagram, and YouTube channels. Key focus areas included:
Timely and Attractive Campaigns
We actively showcased new movie campaigns and offers.
Highlighting Special Services
We created content that emphasized the uniqueness of Senior Cinema, Baby Cinema, and other services.
Engagement-Boosting Content
We used questions, interactive comments, and captivating video content to reach the audience.
Visual Appeal and Brand-Aligned Style
We highlighted Biorex's style and the high quality of the cinemas.
Results
1 Million Organic Views
The content reached a broad audience without paid advertising.
7,000 New Followers
The TikTok channel became a significant part of Biorex's visibility.
Better Customer Engagement
The number of comments and reactions increased significantly.
Conclusion
The collaboration between VSCY and Biorex has brought increased visibility and engagement to the cinema chain in the digital environment. We will continue our partnership and further develop their social media strategy.
Published together with the client. Figures are as reported by the client.
