IN BRIEF
VSCY has been responsible for the social media marketing of Shopping Centre Redi for over two years, making Redi the most followed shopping centre in Finland on social media. We have grown Redi's follower count to approximately 50,000 and manage their TikTok, YouTube, Instagram, and Facebook channels.
Challenge
Redi needed a comprehensive social media strategy that would address the following questions:
- How to make Redi an engaging and active player on social media platforms?
- How to raise awareness of Redi's special events, services, and shops?
- How to engage the audience and encourage them to share content?
Solution
VSCY created a multichannel and visually appealing social media presence for Redi based on:
Strong utilisation of TikTok and YouTube
We highlighted Redi with entertaining, target audience-oriented content.
Increasing brand visibility on Instagram and Facebook
We actively maintain Redi's channels and engage the audience.
Highlighting special events and competitions
We produce content that puts Redi's events and offers in the spotlight.
Actively engaging the audience
We encourage followers to share their own experiences and engage with the Redi brand.
Results
Redi has become the most followed shopping centre in Finland on social media.
The number of followers on TikTok has increased to over 32,000.
The total follower count across various platforms has risen to about 50,000.
Redi's social media channels have experienced continuous growth and high engagement rates.
Conclusion
VSCY has built a strong digital brand for Shopping Centre Redi that stands out and reaches a wide audience. We will continue to collaborate, constantly developing new ways to strengthen Redi's social media strategy and engage the audience even more effectively.
Published together with the client. Figures are as reported by the client.
