INDUSTRY
Shopping centre marketing and retail marketing
Shopping centre marketing that attracts visitors, supports businesses and increases sales.
First plan in two weeks · No long contracts
- Ambassador programs
- Product testing
- Whitelisting/Spark Ads
- Influencer collaborations
- UGC videos
External shopping centre marketing partner for the centre and retail stores
Shopping centre marketing that increases visitor numbers
Retail marketing to support store sales
Events and campaigns that activate visitors
How shopping mall marketing works
We define the objectives of shopping centre marketing and retail marketing. We go through visitor numbers, the needs of the stores, events, and the centre's brand. We decide what we want to measure and what we want to grow.
We are planning a content strategy and event concepts for shopping centre marketing. We produce videos, images, and publication series that highlight the centre's daily life, shops, innovations, and services.
We build retail marketing campaigns that highlight store offers, launches, and seasons. We integrate shopping mall marketing and retail marketing into a single plan so that the entire centre benefits.
We monitor visitor numbers, campaign results, and feedback from stores. Shopping centre marketing and retail marketing are constantly evolving based on which content and events perform the best.
Why work with us
Shopping centre marketing that supports all stores
We plan the shopping centre marketing from the perspective of the entire centre. We highlight various shops equally and create campaigns that benefit both anchor stores and smaller businesses.
Retail marketing from the same team
Shopping centre marketing and retail marketing are managed by the same team. A common approach for the centre's brand, but each store has its own way of appearing and selling.
Events that attract visitors
We plan events and campaigns that attract visitors to the center. Gaming events, family days, campaign weeks, and launches are integrated into shopping center marketing and retail marketing.
Local targeting in effective use
We target advertising around the centre and in the key areas. Shopping centre marketing reaches people who are moving in the area and have a genuine intention to purchase.
Cooperation with tenants and management
We work closely with the management of the shopping centre and the tenants. We gather ideas and needs from the shops and incorporate them into the shopping centre marketing and retail marketing plan.
Reporting that interests the owner
The reports compile the results of shopping mall marketing and retail marketing. Visitor numbers, campaign reach, and store feedback are presented in a way that is easy to convey to owners and investors.
What it has produced
All case studies
PROCESS
How the work runs
A shopping centre sells visits rather than products. The measure is footfall, and what the tenants get from it.
Current state and measurement
We look at footfall data and the event calendar: what brings people in, and what only produces visibility.
The plan
An annual plan around events and seasons, and what content each one needs.
Production and launch
Weekly content from the centre and its tenants, with advertising to the local audience.
Optimisation and reporting
Reporting in footfall and in visibility the tenants can verify, not in follower counts.
WHAT WE TRACK
What the monthly report says
Footfall
during the campaign against the comparison period
Reach
within the local audience
Events
attendance against the target
Tenant visibility
figures a tenant can use
PLATFORMS AND TOOLS
Where the work actually happens
We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.
Meta AdsFacebook and Instagram
TikTok Adsshort-form
YouTubelong and Shorts
Laterpublishing calendar
GA4measurement
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
There is no footfall data
Without counting visitors the effect cannot be verified, and all the reporting is guesswork.
Tenants cannot be filmed
A centre’s content lives on its tenants. Without their permission you are left filming an empty corridor.
Only event weeks
An audience grows on a steady rhythm. A channel built only around event weeks does not hold.
FAQ
Frequently asked
How is a shopping centre’s marketing measured?+
By footfall during the campaign against the equivalent previous period, and by attendance at events. A follower count is not a result.
What can be promised to tenants?+
Visibility, in figures a tenant can use in their own reporting. We do not promise their sales, because too much of that is outside the centre’s control.
Does TikTok work for a shopping centre?+
It does. With Kauppakeskus Ratina and REDI it has produced visibility that traditional media would not have delivered on the same budget.
How often should content go out?+
At least a couple of times a week, and more often during event weeks. The rhythm matters more than polishing any single post.
See also
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