IN BRIEF
In the summer of 2024, Dole launched a new fruity product, and we at VSCY responded to its launch with social media content production. The goal was to highlight the product's freshness and joy, which are at the core of Dole's brand. We produced diverse content for various social platforms, such as Instagram, Facebook, TikTok, and YouTube.
The content included short videos, images, and stories that showcased the product's usage possibilities and highlighted its fruity flavour. During the campaign, we also utilized influencer collaborations, where food industry influencers presented the product on their own channels. The campaign attracted considerable attention and sparked positive discussions on social media.
Dole's product emerged as a fresh and joyful alternative for summer treats, and the campaign reinforced the brand’s position as a provider of healthy and tasty products.
Multichannel Content Production
We produced content for various social media platforms, taking into account the unique features of each platform.
Influencer Collaboration
We collaborated with influencers in the food industry who showcased the product on their own channels.
- The influencers created content that resonated with their followers
- The collaboration brought additional visibility and credibility to the product
Campaign Results
The campaign generated a lot of attention and sparked positive discussions on social media.
- Dole's product stood out as a fresh and cheerful option for summer indulgence
- The campaign strengthened the brand's position as a provider of delicious products
Published together with the client. Figures are as reported by the client.
