INDUSTRY
Food marketing and beverage marketing
Content and advertising that elevate products from the shelf to the shopping cart.
First plan in two weeks · No long contracts
- Ambassador programs
- Product testing
- Whitelisting/Spark Ads
- Influencer collaborations
- UGC videos
How food marketing works
Let's go through the product's taste, concept, price, distribution, and target groups. We will identify the situations in which the product is used and what the buyer values.
We will plan the recipes, usage situation ideas, and content concept. We will decide what kind of videos, images, and texts best support food marketing and beverage marketing.
Let's film recipe videos, social media clips and still images. We'll build campaigns for TikTok, Instagram, YouTube and other selected channels, as well as influencer collaborations.
We will monitor view counts, engagement, online store sales, and possible in-store data. We will continue with the most effective recipes and campaigns, and eliminate the weak ones.
Why work with us
Practical experience in food marketing
We have done food marketing and beverage marketing for several brands. We know what kinds of recipes, videos, and campaigns get products moving off the shelf.
Recipe and social media in the same package
We design the recipes immediately for social media formats. From one description, we can create multiple short videos, images, and versions for different channels.
Food marketing on the terms of the channels
We first optimize the content for TikTok, Instagram Reels, and YouTube Shorts, and only afterwards do we modify it for other uses. This way, the content works where the consumer is.
Collaboration with influencers without unnecessary hassle
We find suitable creators for the brand, agree on the practices, and guide the content. You only need to give approval and monitor the results.
Connection to store and online sales
The goal is not just visibility. We monitor how food marketing and beverage marketing affect sales in stores and online.
Brand and sales in the same plan
We do not separate brand advertising from tactical campaigning. The plan supports both brand equity and campaign sales simultaneously.
What it has produced
All case studies
PROCESS
How the work runs
In food the decision is made in seconds, at the shelf or in the feed. Content decides more than targeting does.
Current state and measurement
We look at distribution, seasonality and where the product actually competes: on the shelf, in the feed, or both.
The plan
An annual plan by season, and what content each season needs. Food is almost always a seasonal product.
Production and launch
Food photography and short-form video from the same shoot day, so one set of material serves retail, social and advertising.
Optimisation and reporting
Results by season and which content worked. Next season’s plan is built on last season’s numbers.
WHAT WE TRACK
What the monthly report says
Reach
within the target group, not in total
Watch time
how far into a food video people get
Seasonal sales
the season against the equivalent one before
Distribution
where the product is actually available
PLATFORMS AND TOOLS
Where the work actually happens
We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.
Meta AdsFacebook and Instagram
TikTok Adsshort-form
YouTubelong and Shorts
Laterpublishing calendar
GA4measurement
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
The product is hard to find
Growing demand without distribution just frustrates the buyer. Fix availability before scaling the advertising.
The food cannot be photographed
Food is a visual product. Without a photography budget the channels do not produce, because the imagery is the message.
The season has already started
A seasonal product’s window opens before the season. A campaign started mid-season rarely moves the numbers.
FAQ
Frequently asked
How early should a seasonal campaign start?+
Six to eight weeks before the season. Most of that goes on shoots and gathering audiences, and neither can be rushed once the season starts.
Does short-form video work for food?+
Exceptionally well: food is visual and sound belongs to it. The content produced for Pizza Hut and Saimaan Tuore is built on exactly that.
What does food marketing cost?+
The work starts at around €1,500 a month. Shoot days are a separate line, and one day typically produces several weeks of material.
Can the same material be used in retail channels?+
Yes, and it is worth planning for. One shoot day produces social, advertising and retail material when the formats are decided in advance.
See also
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