IN BRIEF
Porvoo Licorice is a Finnish confectionery brand known for its colourful liquorice and other classic treats. At VSCY, we manage the brand's social media channels and ensure that the content works: visually, narratively, and effectively. We create content for every channel: Instagram, TikTok, Facebook, and YouTube Shorts.
We produce graphics, images, videos, and posts that make sweet things even sweeter. Each post is designed in line with the brand's spirit: with a touch of humour and a generous dose of colour. We are responsible for the channels' activity, visual appearance, and audience engagement. The goal is to grow the following, increase product appeal, and ensure that Porvoo Licorice is visible where the audience is: consistently and compellingly.
Brand-Aligned Images and Graphics
We produce vibrant, delicious still images and visual publication templates in various formats.
- Tempting images, product carousels, and graphic series
- Visual style: bright colours, clear structure, and a twinkle in the eye
Short Videos of Products and Trends
We capture concise videos around products: recipes, challenges, quick tastings.
- Formats: TikTok, Reels, Shorts
- Goal: attract a young target audience and stimulate interaction
Channel Management and Content Planning
We manage the whole package: we plan the publications, post the content, and respond to the audience.
- Regular posting rhythm, planned calendar, and publications for various campaigns
- We ensure that the channels are alive, and functioning
Published together with the client. Figures are as reported by the client.
