SERVICE
TikTok advertising
TikTok is the one large platform where a small budget can still beat a large one. The algorithm distributes content on how it is watched, not on how many followers the account has.
First plan in two weeks · No long contracts
That is an opportunity and a problem at once. An opportunity because good content travels without media spend. A problem because advertising-shaped content dies regardless of how much money sits behind it.
In practice TikTok demands more production and faster abandonment than any other channel. One hit in ten is a normal ratio, not a failure.
What we do
- Concepts that work natively rather than as a translated TV spot
- Shoots on light kit, so the volume is achievable
- Spark Ads from posts that already exist
- Influencer collaborations and UGC
- Testing on the hook: which first three seconds hold
What we have done
S-market, Biorex and Tubecon Games show what short video looks like when it is made on the channel's terms. The case pages state the goal and the measured results.
How we measure
- Watch rate and hook-through
- Cost per impression against watch time
- Profile visits and clicks that reach the site
- Sales and cost per lead once measurement is in place
PACKAGES AND PRICING
Three ways to buy advertising
The fee covers planning, creative, day-to-day management and a report in euros. Media budget is paid to the channels directly and kept separate in the report.
Start
One or two channels that need to start producing measurably.
€1,900/mo
Includes
- Campaign structure, targeting and measurement set up
- 1–2 channels
- 4 creative variations a month from your material
- Weekly optimisation
- A monthly report in euros
Not included
Media budget, content shoots.
Book a callGrowth
Several channels and a steady rotation of creative so results do not fatigue.
€2,900/mo
Includes
- Everything in Start
- 3–4 channels
- 8 creative variations a month, including short-form cuts
- Landing page and form optimisation
- Monthly review and a live dashboard
Not included
Media budget, recommended €3,000–8,000 a month.
Book a callScale
All channels, our own production for ad creative, and continuous testing.
€4,900/mo
Includes
- Everything in Growth
- All channels, new ones tested
- 2 shoot days a month for ad content
- Conversion optimisation and A/B tests
- Weekly meeting and a quarterly plan
Not included
Media budget, typically €8,000 a month and up.
Book a call- Month to month, 30-day notice
- Ad accounts, sites and data stay yours
- Prices exclude VAT
One-off channel audit €1,900. Media budget separate, recommended at least €1,000 a month per channel.
What it has produced
All case studies
PROCESS
How TikTok advertising gets built
On TikTok an ad that looks like an ad gets skipped. Production is therefore most of the work, not an attachment to it.
Account and measurement
Ad account, pixel and events set up. Without events the algorithm optimises for views, and views are not revenue.
Structure and audiences
Campaign structure stays simple. TikTok needs room to learn, and targeting that is too narrow blocks that more effectively than it helps.
Creative and launch
Content made in the platform’s language: the first second stops the scroll, sound belongs, and the cut is fast. One day produces several variations.
Optimisation and reporting
Variations run against each other, winners scaled, and reporting that puts what the views produced next to the views.
WHAT WE TRACK
What the monthly report says
CPA
cost per acquired customer
Watch time
3 s and 6 s hold rates
Completions
how many watched to the end
Creative age
when a variation is spent
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
Nobody can be on camera
TikTok is a medium of people. Without faces you are left with product footage, which works worse here than anywhere else.
One ad and no more
The channel consumes variations faster than any other. One video lasts days, not months.
Buyers are over 55
The audience has broadened, but the weight is still younger. For an older group, Meta and search produce a cheaper result.
FAQ
Frequently asked about TikTok advertising
Does TikTok work for B2B?+
It works when the buyer is a person with a profession rather than a department. For Työtehoseura’s training and for Keskuskauppakamari the channel has produced visibility that search would not have.
Do we need our own TikTok account?+
It is worth having. An organic account produces material whose performance has already been tested for free, and the best of it becomes ads.
Whose name is the ad account in?+
Always the client’s. We build the campaigns in your own account, so the data and the history stay with you after the work ends.
How many videos a month?+
At least four ad variations, preferably eight. The channel burns creative faster than Meta, and the price is what tells you first.
See also
Get channels, content and a budget, in 30 minutes
A free call where we go through your goals and propose a concrete plan.
