Tubecon Games

Challenge

Tubecon Games needed an experienced partner for organising esports tournaments and for managing gaming influencers at the event. The challenges included:

• Planning and execution of tournaments: Fortnite and Minecraft tournaments required seamless execution and a high level of production.
• Influencer acquisition: The event needed the right gaming influencers who would engage the audience and add value to the event.
• Participant engagement: The gaming areas and event programme needed to be interesting and engaging.

Solution

VSCY stepped in and took full responsibility for the gaming side of Tubecon Games, which included:

• Building and managing the three largest gaming halls: We created an impressive gaming area at the event, where visitors could experience top-level gaming experiences.
• Organising tournaments: We were responsible for the smooth running of both the Fortnite and Minecraft tournaments, from planning to execution.
• Acquisition of gaming influencers and Meet N Greet events: We attracted some of Finland’s most popular gaming influencers to the event and arranged opportunities for the audience to meet them.
• Content production and marketing: We produced TikTok and Instagram content for Tubecon Games, which increased the event's visibility and attracted more participants.

Results

Tubecon Games attracted a record number of participants.

The popularity of the tournaments and influencer events exceeded expectations.

The event's organisation received positive feedback from players and the audience.

TikTok and Instagram content increased the event's visibility and appeal.

Conclusion

VSCY has been a key part of the development of Tubecon Games' gaming side and the success of the event. We will continue to collaborate and improve the event further in the coming years.