Elisa Masters Espoo

Challenge

Elisa Masters Espoo needed a marketing partner that could:

• Reach a wider audience and attract new participants to the event.
• Raise the profile of the event among both live and digital audiences.

Create impactful and engaging content across various platforms, especially TikTok and YouTube.

Solution

VSCY implemented a comprehensive marketing campaign and short video production to maximise the event's visibility:

Short video production:

• We produced a series of short videos that highlighted the event's best moments, competitive players, and fan experiences.
• The videos were designed to be shareable on social media and to grab attention quickly.

Social media marketing:

• We leveraged TikTok and YouTube for pre-event marketing and post-event promotion.

The content emphasised the atmosphere of the event, competitions, and the unique experiences of participants, creating strong engagement with the audience.

Targeted campaigns:

• We created campaigns that reached target groups from competitive gamers to families and esports fans.

The campaigns were executed across multiple channels, including Instagram, Facebook, and TikTok.

Influencer marketing

We collaborated with esports influencers who increased the event's visibility and strengthened its brand across digital platforms.

Results

VSCY's creative work and marketing strategy led to significant outcomes:

Sold-out event

The event attracted over 50,000 attendees in person and thousands more through digital platforms.

Strong visibility of the event on social media

Videos posted on TikTok and YouTube reached millions of views and encouraged the audience to share their event experiences.

Expanded target audience

The marketing reached new audiences and raised Elisa Masters Espoo's profile nationally and internationally.

Conclusion

Elisa Masters Espoo is an excellent example of how targeted marketing and high-quality short video production can make an event successful. VSCY's contribution ensured that the event not only met expectations but exceeded them.

We will continue to work with Elisa Masters Espoo, creating new strategies and content that elevate the event to the top of the esports world and bring it to even greater audience awareness.