IN BRIEF
The municipality of Ranua wanted to strengthen its digital presence and reach a wider audience through TikTok. VSCY implemented strategic content production that highlighted Ranua's natural beauty, the zoo, and community life. The follower count increased by 500, organic views rose to 170,000, and the content gathered 800 comments and 300 saves.
Visibility and Strengthening the Community on TikTok
Challenge
Although the municipality of Rovaniemi is known for its natural beauty and animal park, it previously did not have a strong presence on TikTok. The challenges were:
- To build an engaging and interactive social media channel.
- To highlight the nature, animal park, and community of Rovaniemi in an appealing way.
- To encourage the audience to participate and engage with the content.
Solution
VSCY developed a customised TikTok strategy for the municipality of Rovaniemi, focusing on the following factors:
Visually appealing and authentic content
Nature and urban images were combined with a narrative approach.
Interactivity
The audience was encouraged to comment and participate in discussions.
Targeted content creation
The region's special features, such as the animal park and local events, were highlighted.
Continuous analysis and optimisation
The performance of the videos was monitored and content was developed based on that.
Results
500 new followers on TikTok.
170,000 organic views, significantly increasing the municipality's visibility.
800 comments and 300 saves, demonstrating strong audience engagement.
Conclusion
The TikTok strategy implemented by VSCY has increased the awareness of Rovaniemi municipality and strengthened its digital presence. We will continue our collaboration, developing the content to be even more appealing and expanding Rovaniemi's digital footprint.
Published together with the client. Figures are as reported by the client.
