INDUSTRY
Municipal marketing and urban marketing
Attractiveness, event visitors, and clear reporting to the municipal leadership.
First plan in two weeks · No long contracts
- Ambassador programs
- Product testing
- Whitelisting/Spark Ads
- Influencer collaborations
- UGC videos
How does municipal marketing work?
We are reviewing municipal communication, social media channels, websites, events, and objectives. We identify what municipal marketing and city marketing aim to achieve and who the messages are intended for.
We define target groups such as residents, new movers, businesses, and tourists. We will build the core messages for municipal marketing and a content calendar for the entire year.
We produce videos, images, and articles that tell about the everyday life, services, and events of the municipality. We build municipal marketing campaigns for social media and digital advertising.
We monitor the reach of campaigns, the number of visitors to the website, and the results of events. Reports support decision-making and help to develop municipal marketing to the next level.
Why work with us
Municipal marketing from the resident's perspective
We do not communicate from within the organization. We build municipal marketing through the daily lives of residents, businesses, and tourists, so that the messages feel authentic.
Understanding the requirements of the public sector
We know that municipal marketing and urban marketing require clear reporting and justification. We take procurement practices and decision-making processes into account.
City marketing with a year-round calendar
We are planning a municipal and city marketing annual calendar, where events, recruitments, and campaigns support each other and do not compete with each other.
Contents that reflect real life in the municipality
We depict the municipality's locations, services, and people authentically. When municipal marketing shows everyday life, a potential resident can envision themselves in it.
Targeted digital advertising for different audiences
We target urban marketing with different messages for families, young people, students, businesses, and tourists. Each group receives its own message and channel.
Clear collaboration with communication and management
We operate as an extension of the municipal communication team. The goals and metrics of municipal marketing are agreed upon together, and reporting can easily be presented to the management and elected officials.
What it has produced
All case studies
PROCESS
How the work runs
A municipality has two audiences: the residents already here and the ones it wants to attract. The message differs.
Current state and measurement
We look at migration, age structure and where recent movers came from. The data usually already exists.
The plan
Two messages: keeping residents and attracting new ones. They are not the same campaign or the same channel.
Production and launch
Content about the place and the people rather than the brochure. A municipality sells on everyday life, not aerial shots.
Optimisation and reporting
Reporting on reach within the target group and on interest: enquiries, applications, visits.
WHAT WE TRACK
What the monthly report says
Reach
within the target group, not nationally
Interest
enquiries and applications
Engagement
whether residents pass the content on
Recruitment
applicants for open roles
PLATFORMS AND TOOLS
Where the work actually happens
We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.
Meta AdsFacebook and Instagram
TikTok Adsshort-form
YouTubelong and Shorts
Laterpublishing calendar
GA4measurement
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
The message needs a committee
If every post needs a three-week approval round, the channel cannot be timely.
Residents cannot be featured
A municipality sells on its people. Without residents you are left with stock imagery that could be anywhere.
There is no target
"Visibility" is not a goal. Movers, applicants or visits can be measured, and without one of them success cannot be judged.
FAQ
Frequently asked
What is municipal marketing actually for?+
Usually three things: movers, applicants for open roles, and resident satisfaction. They are separate campaigns measured by different numbers.
Does social work for a municipality?+
It does, when the content is about everyday life rather than administration. The work done with Ranuan kunta is built on exactly that.
What does municipal marketing cost?+
The work starts at around €1,500 a month. In public procurement the price and scope follow the procurement rules, and that affects the timetable.
How does procurement law affect this?+
Threshold values decide whether the work goes to tender. We bid accordingly and say in advance what the timetable means in practice.
See also
Get channels, content and a budget, in 30 minutes
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