IN BRIEF
VSCY has been responsible for TTS's TikTok content production for two years, building a strong digital presence for training and reaching a wider audience. We have highlighted TTS's diverse training options through short and engaging content, which has increased awareness and interest in the training programs.
More visibility for training through social media for the past two years
Challenge
Although TTS had a wide range of training offerings, it had not effectively utilised TikTok as part of its marketing before. The challenges were:
- How to make training interesting and easily approachable using short content?
- How to attract new students and raise awareness of various training options?
- How to effectively use TikTok in education sector marketing?
Solution
VSCY developed and implemented a strategic TikTok content production model for TTS that focused on:
Short and impactful training presentations
The videos highlighted the key benefits and opportunities of the training programmes.
Dynamic and visually engaging content
Each video was designed to attract and maintain the viewer's interest.
Audience engagement and addressing questions
We responded to students' questions and clarified training options.
Continuous analysis and optimisation
The content strategy was continuously developed based on TikTok trends and user feedback.
Results
TTS's training opportunities have gained wider attention.
New students have found their way to training programmes through TikTok.
TTS's digital visibility has significantly increased on social media.
The content has received a lot of positive feedback and an engaged audience.
Conclusion
VSCY has been a key factor in developing TTS's social media strategy and strengthening the digital marketing of its training. We have built an effective TikTok presence for TTS that reaches and engages the target audience. We continue to collaborate, constantly developing new ways to make training even more interesting and accessible.
Published together with the client. Figures are as reported by the client.
