IN BRIEF
VSCY has been responsible for the content production and management of the Finnish Workers' Sports Federation (TUL) TikTok and YouTube channels for over two years. We have increased their follower count, achieved 300,000 organic views, and built an engaged community that shares the joy of exercise.
Enjoying Exercise in the Digital World for Over Two Years
Challenge
Although TUL is an established player in the Finnish sports field, its social media channels previously did not reach the desired target audience. The challenge was:
- How to highlight the joy of exercise and community on social media?
- How to particularly reach a younger audience and get them interested in low-threshold exercise?
- How to build an active and engaging community for TUL on TikTok and YouTube?
Solution
VSCY developed a social media strategy for TUL that focused on:
Fun and instructional short videos
The content encourages viewers to discover the joy of exercise and try new activities.
Engaging community building
Interaction with followers and inclusive content increased engagement.
Showcasing low-threshold forms of exercise
The videos highlighted how exercise is accessible and enjoyable for everyone.
Continuous development and optimization
We analyze data to adapt content and adjust strategies to maximize effectiveness.
Results
300,000 organic views on TikTok and YouTube.
3,800 followers who actively engage with the content.
13,000 likes and 1,300 saves, indicating the content's value to the audience.
TUL's digital visibility and impact have significantly increased.
Conclusion
VSCY has been a key player in developing and strengthening TUL's digital presence. We have built them a social media strategy that highlights the joy of exercise in a captivating and inspiring way. We will continue to collaborate to develop even more effective ways to engage the audience and spread the joy of exercise more widely.
Published together with the client. Figures are as reported by the client.
