SERVICE
Paid advertising where every euro is traceable
Paid advertising means Google, Meta and TikTok campaigns where the budget follows measured return. We handle the campaign structure, the creative and the measurement, and report ROAS and cost per lead every month.
First plan in two weeks · No long contracts
Most advertising accounts do not fail on bidding. They fail because nobody can say which campaigns produce revenue and which quietly absorb budget, so every decision is a guess dressed as an optimisation.
So the first thing we fix is measurement, and the second is structure. Only then is it worth arguing about creative, which is the part everyone wants to start with.
What paid advertising covers here
- Google Ads: search, Shopping, Performance Max and YouTube
- Meta: Facebook and Instagram, feed, Reels and Stories
- TikTok Ads, where the audience and the product suit it
- Conversion tracking and server-side measurement so the data survives consent
- Ad creative produced in-house, not licensed stock
- A monthly report separating media cost from fee
The work is €1,000–3,500 a month depending on how many channels run and how much creative is produced. Media is paid directly to the platforms and is always separate.
PACKAGES AND PRICING
Three ways to buy advertising
The fee covers planning, creative, day-to-day management and a report in euros. Media budget is paid to the channels directly and kept separate in the report.
Start
One or two channels that need to start producing measurably.
€1,900/mo
Includes
- Campaign structure, targeting and measurement set up
- 1–2 channels
- 4 creative variations a month from your material
- Weekly optimisation
- A monthly report in euros
Not included
Media budget, content shoots.
Book a callGrowth
Several channels and a steady rotation of creative so results do not fatigue.
€2,900/mo
Includes
- Everything in Start
- 3–4 channels
- 8 creative variations a month, including short-form cuts
- Landing page and form optimisation
- Monthly review and a live dashboard
Not included
Media budget, recommended €3,000–8,000 a month.
Book a callScale
All channels, our own production for ad creative, and continuous testing.
€4,900/mo
Includes
- Everything in Growth
- All channels, new ones tested
- 2 shoot days a month for ad content
- Conversion optimisation and A/B tests
- Weekly meeting and a quarterly plan
Not included
Media budget, typically €8,000 a month and up.
Book a call- Month to month, 30-day notice
- Ad accounts, sites and data stay yours
- Prices exclude VAT
One-off channel audit €1,900. Media budget separate, recommended at least €1,000 a month per channel.
What it has produced
All case studies
PROCESS
How an advertising project runs
You approve the roadmap before anything is built, so you know what is being done and why throughout.
Account audit
We go through the existing accounts, the measurement and competitors’ advertising, and establish which campaigns bring revenue and where budget leaks.
The roadmap
A prioritised plan by quarter: what gets fixed, what content gets produced and in what order.
Delivery
Technical fixes and two to four optimised creatives a month. Every campaign is linked into the whole immediately rather than run in isolation.
Optimisation and reporting
Search terms, placements and creative reviewed, budget moved to what returns, and a report in euros rather than impressions.
WHAT WE TRACK
What the monthly report says
ROAS
return on ad spend by channel
CPA
cost per acquired customer
CTR
click-through rate by creative
CR
conversion rate on the landing page
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
Budget under €1,000 a month
Below that, data accumulates too slowly to optimise. Organic social produces more for the same money, and we will say so.
Measurement is not in place
Without conversion tracking, advertising is guesswork. We fix the measurement before proposing a budget.
The offer is not ready
Advertising surfaces what is already on the site. If the product page or the pricing does not convince, we fix that first.
FAQ
Frequently asked about paid advertising
How quickly does paid advertising produce results?+
The first campaigns are live within two weeks. A reliable read on profitability comes after four to eight weeks of data, once enough conversions have accumulated.
What does paid advertising cost?+
Packages: Start €1,900/mo, Growth €2,900/mo and Scale €4,900/mo. The work is €1,000–3,500 a month depending on the number of channels and the volume of creative. Media budget is paid directly to the platforms and is separate.
Whose name are the ad accounts in?+
Always the client’s. We build campaigns in your Google Ads account and Business Manager, so the data and history stay with you after the work ends.
Do you produce the creative as well?+
Yes. Two to four optimised creatives a month is the usual rhythm, because creative fatigue shows in the price before it shows in the results.
GLOSSARY
The terms, explained in the glossary
Short definitions with an example in every entry.
See also
Get channels, content and a budget, in 30 minutes
A free call where we go through your goals and propose a concrete plan.
