INDUSTRY
Sports marketing that fills the stand
In sport and events the value of marketing comes from speed: content is published within hours, not days. The whole is built from a production rhythm, ticket advertising, and visibility a partner can verify.
First plan in two weeks · No long contracts
Where clubs and events most often trip up
Content goes out too late
The best moment of a match is interesting that evening, not next week. Production is built so the clip is out within the hour.
The audience grows, ticket sales do not
A follower count is not a result. We build the path from viewer to ticket buyer and measure it in euros.
Partners cannot see their value
A logo on the hoarding is not enough for a sponsor. We report partner visibility in the numbers that get a contract renewed.
The club and event growth package
- Fast content production: shot on site, cut and published the same day
- Ticket advertising on Meta and TikTok, targeted to the local audience, measured in tickets sold
- Partner reporting with the figures a sponsor needs to renew
- A season-long content rhythm rather than a scramble per fixture
What it has produced
All case studies
PROCESS
Speed is the plan
We map the fixture calendar and the approval path, because a clip that needs a week of sign-off is a clip nobody watches.
Audit
We map the fixture calendar and the approval path, because a clip that needs a week of sign-off is a clip nobody watches.
The plan
A production rhythm for the season, plus a ticket-sales funnel from viewer to buyer and the partner reporting a sponsor needs.
Production and launch
Shot on site, cut and published the same day, with ticket advertising targeted to the local audience.
Optimisation and reporting
Reporting on tickets sold and time-to-publish, plus partner visibility in figures a sponsor can renew a contract on.
WHAT WE TRACK
What the monthly report says
Tickets sold
not reach
Cost per ticket
against the ticket price
Time to publish
from whistle to post
Partner visibility
reported in figures a sponsor can use
PLATFORMS AND TOOLS
Where the work actually happens
We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.
Meta Adsticket sales
TikTok Adsmatch-day content
YouTubehighlights and Shorts
GA4measurement
Ticketing systemsales attribution
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
Nobody is available on match day
Speed is the whole advantage here. If content cannot be captured and approved on the day, the channel loses what makes it work.
Approval takes a week
A clip that needs a week of sign-off is a clip nobody will watch. The approval path has to be as fast as the production.
Ticket sales cannot be measured
If the ticketing system is a closed box, nobody can say which post sold which seat, and the budget is spent on faith.
FAQ
Frequently asked about sports and events marketing
How fast is "fast"?+
Within the hour for the moments that matter, and the same day for everything else. That is a production decision, not an aspiration.
Do you work at the venue?+
Yes. Shooting on site is what makes same-day publishing possible; sending material away to be edited loses the window.
How is partner value reported?+
In the same figures a sponsor uses internally: reach, visibility duration and the audience it reached, rather than a screenshot of a post.
See also
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