INDUSTRY
Tourism marketing and event marketing
Tourism marketing and event marketing that sell experiences, bookings, and tickets.
First plan in two weeks · No long contracts
- Ambassador programs
- Product testing
- Whitelisting/Spark Ads
- Influencer collaborations
- UGC videos
External tourism marketing partner for destinations and events
Travel marketing for destinations and experience centres
Event marketing and ticket sales campaigns
Digital advertising for domestic and international audiences
How tourism marketing works
Let's go through the strengths, seasons, capacity, and key target groups of the travel destination, experience centre or event. We'll decide what we want to sell and during which time period.
Let's plan a story for tourism marketing and event marketing. We'll capture the destination, activities, accommodation, and atmosphere in videos and photos, and create social media and campaign page content.
We build tourism marketing and event marketing campaigns for TikTok, Instagram, Facebook, YouTube, and search engines. We direct traffic straight to the booking system or ticket sales.
We monitor bookings, ticket sales, website traffic, and the performance of campaigns. Tourism marketing and event marketing are constantly evolving based on data.
Why work with us
Tourism marketing that sells the experience
We do not sell just accommodation or tickets. We design tourism marketing and event marketing so that the customer sees the entire experience and wants to book immediately.
Event marketing from the same team
The same team is responsible for tourism marketing, event marketing, and experience marketing. Events support the destination's brand and vice versa.
Experience in ticket sales campaigns
We create campaigns where the main objective is ticket sales and bookings. Messages, channels, and budgets are planned directly from a sales perspective.
International audiences considered
Tourism marketing is not limited to the home country. We choose the languages, channels, and targeting based on where we want to attract tourists. Production, contracts, and reporting.
Experience marketing with a year-round calendar
We are planning the annual schedule for tourism marketing and event marketing. The marketing of seasons, quieter periods, and special events supports each other.
Reporting that connects marketing and sales.
Reports compile reservations, ticket sales, online traffic, and the revenue from campaigns. Tourism marketing and event marketing are more easily justified to the management and partners.
What it has produced
All case studies
PROCESS
How the work runs
In travel the booking window is not the travel window. Advertising is timed to the booking, not the trip.
Current state and measurement
We look at where current guests come from, when they book, and what share arrives through intermediaries.
The plan
An annual plan around booking windows, and the source markets where demand actually exists.
Production and launch
Content about the destination in stills and video, with advertising by season. Travel is bought on the image of a place.
Optimisation and reporting
Reporting in bookings and in the direct share, not in impressions or followers.
WHAT WE TRACK
What the monthly report says
Bookings
and from which source
Direct share
with no intermediary
Booking window
how far ahead people book
Season
the season against the equivalent one before
PLATFORMS AND TOOLS
Where the work actually happens
We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.
WordPresssite and content
Webflowsite
Framersite
HubSpotCRM and forms
GA4measurement
Google Tag Managertracking
Meta Adsreach and retargeting
Google Adssearch
TikTok Adsdestination content
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
The destination cannot be photographed
Travel is bought on pictures. Without a photography budget you compete only on price, and someone always undercuts you.
Capacity is already full
Advertising into a full season only raises the cost. Better to advertise the quiet season, or raise the price.
Bookings cannot be measured
If the booking system is separate and cannot be connected, nobody can say which campaign produced which night.
FAQ
Frequently asked
When should travel advertising run?+
To the booking window, typically months before the trip. Summer destinations are booked in winter, and advertising in June is already late.
How is an international audience reached?+
By source market and by language. The same imagery travels, but the message and the booking path do not, and that is worth testing small before scaling.
What does travel marketing cost?+
The work starts at around €1,500 a month, and the media budget is weighted to the booking window rather than spread evenly.
Is TikTok worth it in travel?+
For showing the destination, yes: travel is a visual product and short-form shows a place in a way stills cannot. The booking still usually happens elsewhere.
See also
Get channels, content and a budget, in 30 minutes
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