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Recruitment marketing that produces high-quality applications

From EB strategy to campaigns: content and advertising from the same team.

First plan in two weeks · No long contracts

Rekrymarkkinointi: hakija matkalla haastatteluun
  • Recruitment videos
  • Employer branding strategy
  • Employee stories
  • Landing page - implementations
  • Optimisation of the application process
  • Reporting and result tracking

Your external marketing partner at your side every step of the way.

We are building a strong employer brand

We attract applicants from the right channels.

How does this work

We create the core message of the employer brand and campaign ideas that stand out from the competition.

We take care of the practical arrangements, schedules, and technology.

We produce recruitment videos, images and texts, and we implement advertising and publications on selected channels.

We monitor the quantity and quality of applications, we report and continuously optimise.

Why work with us

Employer branding and recruitment in the same package

Not just a campaign, but a long-term employer brand.

Data-driven gravity

We do not build an image based on gut feeling but on facts.

Multichannel competence

LinkedIn, TikTok, Meta, and job search websites: we have experience with all of them.

Contents that stand out

Videos and images that truly stick in the memory and attract applicants.

One team, all expertise

Strategy, production and advertising from one place.

Satisfaction guarantee 60 days

If the number of applications does not increase, we will revise the plan at no charge.

PACKAGES AND PRICING

Three ways to buy a campaign

A campaign is a planned whole from goal to report. Production and media are priced separately so the fee stays comparable.

Campaign

One goal, one schedule: a hire, an event or an offer.

€2,900

Includes

  • Goal, audience and message
  • Campaign structure in 1–2 channels
  • Creative from your material
  • Running and optimisation for the duration
  • Results report

Not included

Media budget, shoots.

Book a call
MOST POPULAR

Launch

A product, service or event that has to be visible everywhere at once.

€6,900

Includes

  • Everything in Campaign
  • Launch plan and timeline
  • 1 shoot day and 10+ cuts
  • 3–4 channels and a landing page
  • Weekly report for the launch

Not included

Media budget.

Book a call

Ongoing programme

Hiring or events recur, so the marketing runs on a rhythm.

€1,900/mo

Includes

  • A monthly plan
  • A continuous campaign in 1–2 channels
  • Creative refreshed monthly
  • Measurement of applications or sign-ups
  • A monthly report in euros

Not included

Media budget.

Book a call
  • Fixed project price, half on start
  • All material and source files are yours
  • Prices exclude VAT

Shoot day €3,500. Media budget separate.

What it has produced

All case studies
Ukko.fi
CONTENT PRODUCTION

Ukko.fi

Work Efficiency Society
MARKETING

Work Efficiency Society

Koti Puhtaaksi
MARKETING

Koti Puhtaaksi

PROCESS

How a recruitment campaign runs

Recruitment marketing is measured in applications that become hires, not in the number of applications.

01 weeks 1–2

Employer brand and role

What current employees actually say about the work, and what the role requires. Both are already in the building.

02 weeks 2–3

Message and application path

A message that stands out, and an application shorter than the deciding was. A long form filters the best out first.

03 from week 3

Content and targeting

Video of the team talking about the work, and targeting by title and skill where the candidates actually are.

04 after the campaign

Measurement and learning

Reporting in applications, interviews and hires, and which channel produced the best candidates.

WHAT WE TRACK

What the monthly report says

Applications

and their quality as the recruiter rates them

Cost per hire

not per application

To interview

how many progressed

Time to fill

how long the role stayed open

PLATFORMS AND TOOLS

Where the work actually happens

We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.

LinkedIn Adsby job title Meta Adsbroad reach TikTok Adsyounger candidates Google Adsactively searching

WHEN WE DO NOT RECOMMEND THIS

Three situations where we say no

The job cannot take scrutiny

Recruitment marketing surfaces what is there. If the work cannot be described honestly, the campaign produces hires who leave quickly.

Nobody can be on camera

Employer brand is built on people. Without current employees you are left with a posting identical to everyone else’s.

The application is too heavy

A thirty-field form filters out exactly the candidates who have options. That costs more than any media budget.

FAQ

Frequently asked about recruitment marketing

How does this differ from a job posting?+

A posting reaches people already looking. Recruitment marketing reaches the ones not looking who would move for the right place, and there are more of them.

Which channel works?+

It depends on the role. LinkedIn for specialists, Meta and TikTok for operational roles. Targeting follows the candidate, not where the company happens to be.

What does it cost?+

Packages: Campaign €2,900, Launch €6,900 and Ongoing programme €1,900/mo. The work starts at around €1,500 a month, or per campaign. The media budget is sized to the value of a hire rather than to application volume.

How quickly do applications arrive?+

The first within days of launch. Quality typically improves in the second week, once the targeting has had time to learn.

See also

LinkedIn advertising

A narrow specialist role.

Short-form video production

The team talking about the work.

Municipal marketing

Public sector recruitment.

Get channels, content and a budget, in 30 minutes

A free call where we go through your goals and propose a concrete plan.

The VSCY partnership team

CUSTOMER SERVICE

We will get you started

Our specialists are onMon–Fri 9–17

Ask about services, pricing or timelines, or see what we have done for others.

Open WhatsApp

Or call +358 44 262 0199