SERVICE
Animation and motion graphics
Animation is not a cheaper alternative to video. It is a different tool, and it beats a camera in exactly the case where there is nothing to film.
First plan in two weeks · No long contracts
A service, a piece of software, a process or a number cannot be filmed. They can be drawn. So animation is often the only way to explain something that would otherwise be text on a slide.
The second use is recognition. A moving logo, a transition and a caption style repeat in every video, and they become the part of a brand that still reads with the sound off.
What we do
- Explainer animation for services and processes
- Motion graphics over footage: captions, figures, transitions
- An animated logo and brand elements for repeat use
- Data visualisation in motion, when the number is the story
- Vertical, square and horizontal from one build
Who this fits
Animation pays off when the product is abstract, the process has many steps, or filming would be unreasonably expensive. It does not replace people when the content is about people.
We have not published an animation case yet, so there is no reference on this page.
How we measure
- Watch rate against filmed video
- Comprehension: whether support questions drop
- Recognition of brand elements in repeat use
- Production cost per use, not per video
PACKAGES AND PRICING
Three ways to buy production
The price follows the shoot days and the scope of the edit. One well-planned day is almost always cheaper than two badly planned ones, so planning is always included.
Shoot day
One subject or theme, shot and edited ready for the channels.
€3,500
Includes
- Planning and script
- 1 shoot day, videographer and producer
- 6–8 short videos or one commercial
- Editing, colour grade and captions
- 2 rounds of revisions
Not included
Talent, location hire, music licences.
Book a callCampaign
A launch or campaign that needs versions for every channel.
€6,900
Includes
- Everything in Shoot day
- 2 shoot days
- 15+ cuts in vertical and horizontal
- Motion elements and graphics
- A publishing plan per channel
Not included
Media budget.
Book a callMonthly production
Continuous production so there is always something new in the channels.
€4,900/mo
Includes
- 1 shoot day a month
- 12 cuts a month
- A monthly plan and topics
- A material library and reuse
- A monthly review
Not included
Publishing and community management (see Social).
Book a call- Fixed project price, half on start
- All material and source files are yours
- Prices exclude VAT
Animation and motion graphics as a project, from €1,900. Extra shoot day €1,200.
PROCESS
How animation gets made
Animation costs up front and lasts a long time. It is the wrong choice for single use and the right one when the same message repeats.
Account and measurement
Script and length. Every second costs in animation, so the duration is decided before anything is drawn.
Structure and audiences
Storyboard and style approved before production. Changing the style mid-animation means starting again.
Creative and launch
Animation and sound design. Music and effects are made to the picture rather than laid over it.
Optimisation and reporting
Delivery by format: vertical, square and horizontal, with captions and channel versions.
WHAT WE TRACK
What the monthly report says
Completion
how many watched to the end
Watch time
where viewers drop off
Reuse
how many channels and for how long
Comprehension
whether support questions fell
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
For single use
Animation costs up front. Made for one campaign it is expensive; it becomes worth it when the same video runs for years.
When real footage would work
If the product can be filmed, filming is cheaper and more credible. Animation is a tool for the invisible: a process, data, a service.
When there are under three weeks
Animation does not flex on schedule the way a shoot does. Animation made in a hurry looks like it.
FAQ
Frequently asked about animation
When is animation better than video?+
When the subject is invisible: how software works, a service process, data, or anything a camera cannot see. Animation shows what filming cannot.
How long should an animation be?+
Shorter than you first think. An explainer usually works in 30 to 60 seconds; beyond that viewers drop away quickly.
Can it be edited later?+
Yes, if the project files are kept. We hand them to the client, so updating a line of text or a price does not mean commissioning the whole thing again.
Do you have a animation case study?+
We have not published one, so there is no reference on this page. Another channel’s results are not evidence for this one.
See also
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