INDUSTRY
Industrial marketing that brings enquiries
In energy and industry the sales cycle is long and there is rarely one buyer. So the weight goes on search visibility, expert content and references rather than on fast campaigns.
First plan in two weeks · No long contracts
Where industrial marketing most often trips up
The site talks about products, not problems
The buyer is searching for a solution to a problem, not for your product name. Content is built around the questions buyers actually type.
Advertising is measured with the wrong numbers
Clicks and impressions say nothing when the deal closes months later. We measure enquiries and pipeline value instead.
References stay hidden
Completed projects are the strongest sales argument you have. We turn them into cases that sales can send directly to a buyer.
The industrial growth package
- Expert content for the questions that produce enquiries
- Articles, video and cases that convince a buying committee before anyone gets in touch
- LinkedIn targeting by industry and job title, without wasted coverage
- Measurement that reaches pipeline value rather than stopping at the form
The work starts at around €1,500 a month.
What it has produced
All case studies
PROCESS
Search before spend
We map the questions buyers actually type and audit what the site currently answers. Usually it answers about products, not problems.
Audit
We map the questions buyers actually type and audit what the site currently answers. Usually it answers about products, not problems.
The plan
A content frame around those questions, plus the references sales can send directly to a buying committee.
Production and launch
Expert content and LinkedIn targeting by title and company, running together rather than in sequence.
Optimisation and reporting
Reporting on enquiries and pipeline value, with assisted conversions included because the cycle is long.
WHAT WE TRACK
What the monthly report says
Enquiries
not clicks
Pipeline value
what the enquiries are worth
Cost per meeting
not cost per form
Assisted conversions
the long path, not the last touch
PLATFORMS AND TOOLS
Where the work actually happens
We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.
WordPresssite and content
HubSpotCRM and forms
LinkedIn Adsby title and company
Google Adssearch
GA4measurement
Google Tag Managertracking
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
A result is needed this quarter
A long sales cycle does not compress because the marketing started. If the quarter is already tight, fix the sales material first.
Nobody in the company will write
Expert content needs an expert. We write and produce it, but somebody has to answer the technical questions.
Only last-click is accepted
In a months-long cycle the last click is almost never the reason. Reporting has to recognise the earlier steps or every channel reads as zero.
FAQ
Frequently asked about industrial marketing
How long before it shows?+
Search visibility and content compound over three to six months. Enquiries usually start earlier, from the searches that already exist.
Is LinkedIn worth it in industry?+
Often yes, because the targeting reaches the job titles on a buying committee. The click is expensive, but so is the deal.
Can you write technical content?+
We write it with your specialists rather than instead of them. They supply the substance; we supply the structure and the publishing.
See also
Get channels, content and a budget, in 30 minutes
A free call where we go through your goals and propose a concrete plan.
