INDUSTRY
Ecommerce marketing measured in margin
Ecommerce marketing is built from three things: the quality of the product data, the campaign structure and the content. With those in place, the same media budget typically returns a markedly better ROAS.
First plan in two weeks · No long contracts
Where online stores most often trip up
The product feed leaks sales
Missing fields and wrong categories drop products out of Shopping results entirely. Fixing the feed is usually the fastest way to raise revenue without adding budget.
Every product on the same budget
Margin varies by product but the advertising does not know that. We build campaigns around margin and stock position rather than treating the catalogue as one thing.
Too little content
One ad video tires within a couple of weeks. A weekly rhythm keeps the cost per acquisition down and keeps bringing new audiences in.
The ecommerce growth package
- Feeds and Shopping: product data cleaned, Merchant Center and campaign structure by margin
- Weekly product video for Reels, TikTok and Shorts, shot to published
- Category page content that answers buying-intent searches
- Retargeting split by basket value rather than one blanket audience
- Reporting on ROAS and margin, not on impressions
The work starts at around €1,500 a month and the media budget is sized to your margin.
What it has produced
All case studies
PROCESS
Feeds first, then structure
We audit the product feed, the Merchant Center account and how campaigns are split. Fixing the feed usually raises revenue before any budget moves.
Audit
We audit the product feed, the Merchant Center account and how campaigns are split. Fixing the feed usually raises revenue before any budget moves.
The plan
Campaigns rebuilt around margin and stock position rather than treating the catalogue as one undifferentiated thing.
Production and launch
Weekly product video and category content, shot to published, with the same material running as ads.
Optimisation and reporting
Reporting on ROAS and margin by product group, with budget moving to what actually earns.
WHAT WE TRACK
What the monthly report says
ROAS
return by product group
Margin
what is left after cost of goods
Basket value
and whether advertising moves it
Feed health
how many products are actually eligible
PLATFORMS AND TOOLS
Where the work actually happens
We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.
Shopifystore and feed
WooCommercestore and feed
Magentolarger catalogues
Google Merchant Centerproduct data
Google AdsShopping and search
Meta Adscatalogue and retargeting
Klaviyoemail and automation
GA4measurement
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
There is no product feed
Without a feed the channel is reduced to single images. Building the feed comes before moving any budget.
Margin is unknown
If nobody can say what a product earns after costs, ROAS is a number without a meaning and the optimisation has nothing to aim at.
The store cannot be changed
Advertising surfaces the store as it is. If the product page or the checkout loses people, that gets fixed before the budget grows.
FAQ
Frequently asked about ecommerce marketing
What does ecommerce marketing cost?+
The work starts at around €1,500 a month and the media budget is sized to your margin rather than to a fixed figure.
How quickly does it show?+
Feed and campaign structure fixes typically show in two to four weeks. Content takes two to three months to compound.
Do you work with Shopify?+
Yes, and with WooCommerce and Magento. The store platform matters less than whether the product data is clean.
See also
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