SERVICE
Lead generation
Filling in a form is not a result. A lead is a result once sales gets a meeting from it, and that is what separates a working lead engine from an expensive form collector.
First plan in two weeks · No long contracts
Most lead campaigns measure the wrong thing. Set cost per lead as the goal and the platform will produce cheap leads, and a cheap lead is usually a poor one.
So we build measurement so that sales' judgement of lead quality returns to the campaign. Without that you are optimising forms, not revenue.
What we do
- A landing page that answers the promise the ad made
- A form that asks only what sales actually needs
- Targeting across search and social according to the goal
- CRM integration, so lead quality is visible in the campaign
- Automation that handles the first reply within minutes
Response time decides more than most advertising variables. A lead answered within the hour is a different lead from the same name the next day.
What we have done
Kevyt Remppa, Kotikatto and Kletta show what lead generation looks like in renovation, roofing and service businesses.
How we measure
- Cost per lead and lead quality as sales rates it
- Cost per meeting, not per form
- Share reaching a closed deal and its value
- Response time and its effect on conversion
PACKAGES AND PRICING
Three ways to buy direction and measurement
The audit says where you are, the strategy where you are going, and the growth programme turns it into a monthly rhythm of experiments and reports.
Audit
The current state in numbers and a clear list of what to do next.
€1,900
Includes
- Review of channels, measurement and sales numbers
- Competitor comparison
- Conversion path assessment
- A written report and recommendations
- One debrief
Not included
Implementation.
Book a callStrategy
A plan the team can follow without a strategist sitting beside them.
€4,900
Includes
- Everything in Audit
- Audiences and messages
- Channel choices and budget split
- An annual rhythm and metrics
- Two workshops and a written strategy
Not included
Implementation.
Book a callGrowth programme
Experiments, measurement and decisions in a monthly rhythm.
€2,500/mo
Includes
- A monthly experiment plan
- 2–4 experiments a month
- Measurement and dashboard kept in order
- A monthly report in euros with decisions
- A monthly review
Not included
Media budget and content production.
Book a call- Month to month, 30-day notice
- Ad accounts, sites and data stay yours
- Prices exclude VAT
Technical measurement build (GA4, events, dashboard) as a project, €1,900.
What it has produced
All case studies
PROCESS
How a lead engine gets built
A lead is a result once sales gets a meeting from it. The whole structure follows that rather than the number of form fills.
Account and measurement
Measurement and CRM first. Without lead quality returning to the campaign, you optimise forms rather than revenue.
Structure and audiences
Landing page and form: ask only what sales actually needs, and deliver on the page what the ad promised.
Creative and launch
Targeting across search and social to suit the goal, and automation that handles the first reply within minutes.
Optimisation and reporting
Sales’ verdict on lead quality back into the campaign monthly, and reporting on cost per meeting.
WHAT WE TRACK
What the monthly report says
Cost per meeting
not per form
Lead quality
as sales rates it
Response time
and its effect on conversion
Closed deals
share progressing, and value
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
Sales cannot respond
Response time decides more than most advertising variables. If a lead is answered the next day, the budget belongs elsewhere.
When cost per lead is the measure
Set cost per lead as the goal and the platform produces cheap leads, and a cheap lead is usually a poor one.
When the CRM is off limits
Without quality data returning to the campaign, the engine optimises the wrong thing. The integration is part of the service, not an add-on.
FAQ
Frequently asked about lead generation
Why is cost per lead the wrong metric?+
Because the platform produces what it is asked for. The cheapest leads are usually the worst, and the right measure is cost per meeting or per deal.
How quickly must a lead be answered?+
In minutes, not hours. A lead answered within the hour is effectively a different lead from the same name the next day.
Do we need a dedicated landing page?+
Usually yes. A home page answers too many questions; a landing page answers the one the ad promised.
What have you done?+
Kevyt Remppa, Kotikatto and Kletta show what lead generation looks like in renovation, roofing and service businesses.
See also
Get channels, content and a budget, in 30 minutes
A free call where we go through your goals and propose a concrete plan.
