SERVICE
Google Ads
Google Ads is the one channel where the customer states their intent themselves. They type what they need into the search box, and the ad either answers it or does not.
First plan in two weeks · No long contracts
That makes search advertising a poor tool for creating demand and a good one for capturing existing demand before a competitor does. It is usually the fastest way to find out whether there is anything wrong with the offer or the landing page.
We build the account so that every euro traces back to what it produced. If measurement is not in place, we fix that first. Otherwise you are optimising an impression.
What we do
The work starts from keyword research and from what people already search for about your company. After that comes a structure that is still manageable three months later.
- Keyword research, sorted by how close the search sits to a purchase
- Account structure, campaigns and ad groups that survive growth
- Ad copy and extensions that answer the search rather than repeat the headline
- Conversion tracking, values and server-side measurement where it is needed
- Negative keywords that cut the traffic you would otherwise pay for
Who this fits
Search works when your product has a name people know to look for. Roof renovation, bookkeeping, dentist Helsinki. The demand already exists and the contest is over who answers it best.
If you sell something nobody knows to search for yet, Google is not the first channel. That demand has to be built with content and social first, and search picks it up later.
How we measure
A click is not a result. We track the cost of a lead or a sale and what happens to those leads in sales. The report says where the money went and what it produced, not how many impressions accumulated.
- CPL and CPA by keyword group
- Conversion rate by landing page
- Search term report and the share of wasted traffic
- A monthly meeting covering the numbers and the next moves
PACKAGES AND PRICING
Three ways to buy advertising
The fee covers planning, creative, day-to-day management and a report in euros. Media budget is paid to the channels directly and kept separate in the report.
Start
One or two channels that need to start producing measurably.
€1,900/mo
Includes
- Campaign structure, targeting and measurement set up
- 1–2 channels
- 4 creative variations a month from your material
- Weekly optimisation
- A monthly report in euros
Not included
Media budget, content shoots.
Book a callGrowth
Several channels and a steady rotation of creative so results do not fatigue.
€2,900/mo
Includes
- Everything in Start
- 3–4 channels
- 8 creative variations a month, including short-form cuts
- Landing page and form optimisation
- Monthly review and a live dashboard
Not included
Media budget, recommended €3,000–8,000 a month.
Book a callScale
All channels, our own production for ad creative, and continuous testing.
€4,900/mo
Includes
- Everything in Growth
- All channels, new ones tested
- 2 shoot days a month for ad content
- Conversion optimisation and A/B tests
- Weekly meeting and a quarterly plan
Not included
Media budget, typically €8,000 a month and up.
Book a call- Month to month, 30-day notice
- Ad accounts, sites and data stay yours
- Prices exclude VAT
One-off channel audit €1,900. Media budget separate, recommended at least €1,000 a month per channel.
PROCESS
How a Google Ads account gets fixed
Search captures demand that already exists. The work is not paying more for it than you have to.
Account and measurement
We go through account structure, conversion tracking and the search terms report. Usually a large share of budget goes to terms nobody chose.
Structure and audiences
Campaigns split by intent: brand searches, buying-intent terms and broader demand kept apart so budgets do not blur together.
Creative and launch
Ad copy and landing pages made to answer the search. An ad promising what the page does not show pays for the click twice.
Optimisation and reporting
Search terms reviewed, exclusion lists updated, and a report that separates media cost from fee.
WHAT WE TRACK
What the monthly report says
CPA
cost per acquired customer
Conversion value
revenue, not click count
Search terms
what share is actually relevant
Impression share
how much demand is being missed
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
Nobody searches for it
Search captures existing demand. For a new category nobody knows to look for, demand has to be created elsewhere first.
Measurement is broken
Without conversion tracking Google optimises for clicks. We fix the measurement before proposing a budget.
The landing page does not convince
Advertising surfaces what is on the site. If the product page or the pricing cannot take scrutiny, that gets fixed first.
FAQ
Frequently asked about Google Ads
How quickly does Google Ads produce results?+
The first campaigns are live within two weeks. A reliable read on profitability comes after four to eight weeks of data, once enough conversions have accumulated.
What does Google Ads cost?+
Packages: Start €1,900/mo, Growth €2,900/mo and Scale €4,900/mo. Media is paid directly to Google and is separate from the fee. Individual services start at around €1,500 a month; the budget is sized to your margin and the available demand.
Whose name is the ad account in?+
Always the client’s. We build the campaigns in your own account, so the data and the history stay with you after the work ends.
Do you have a Google Ads case study?+
We have not published one, so there is no reference on this page. Another channel’s results are not evidence for this one.
See also
Get channels, content and a budget, in 30 minutes
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