INDUSTRY
B2B marketing and lead generation
B2B marketing that provides a continuous flow of leads and a clear view of results.
First plan in two weeks · No long contracts
How B2B marketing works
We define customer profiles, target groups and B2B marketing objectives, such as the number of leads, meetings and requests for proposals.
Let's build the core messages for B2B marketing, a content plan, customer stories, reference videos, and downloadable materials.
We will launch LinkedIn and Google campaigns, publish content, and direct leads to forms or directly to the salespeople's calendars.
We monitor the quality of leads, the results of campaigns, and the progress of sales. We allocate the budget to the best channels and content.
Why work with us
B2B marketing on the terms of sales
We build B2B marketing around the goals of direct sales. Each campaign has a clear lead target and tracking.
Deep understanding of the B2B buyer (day)
We understand the purchasing habits and channels of B2B decision-makers. We target messages according to role, industry, and company size.
Ready processes for lead generation
B2B lead generation does not rely on individual campaigns. There is a clear model in place that produces leads every month.
LinkedIn and Google in control
We build the channels at the core of B2B marketing that generate the most leads. Content, campaigns, and tracking in one package.
Collaboration with the sales team
We agreed with sales on what constitutes a good lead. Reporting and development are done using the same figures.
Scalable B2B marketing model
When B2B marketing works, we can increase the budget and scale campaigns to new markets without the process falling apart.
What it has produced
All case studies
PROCESS
How the work runs
In B2B the buyer is rarely one person and the deal closes months later. The work is built for that.
Current state and measurement
We go through sales data, the CRM and where the existing deals actually came from. The source is usually not what the report claims.
The plan
The buying roles and what each asks at which stage. The content frame is built around those questions.
Production and launch
Expert content and targeted advertising side by side, with lead quality feeding back from sales from the start.
Optimisation and reporting
Reporting on pipeline value rather than lead count. Budget moves to what produces meetings.
WHAT WE TRACK
What the monthly report says
Cost per meeting
not per form
Lead quality
sales’ verdict back in the campaign
Pipeline value
what the leads are collectively worth
Sales cycle
how long a deal actually takes
PLATFORMS AND TOOLS
Where the work actually happens
We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.
Google Adssearch and demand
Meta Adsreach and retargeting
LinkedIn Adsby title and company
HubSpotCRM
PipedriveCRM
GA4measurement
Call trackingphone enquiries
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
Sales cannot respond
A B2B lead goes cold in days. If an enquiry waits a week, the budget belongs elsewhere.
The CRM is off limits
Without deal data returning to the campaign you optimise forms rather than revenue.
The deal size is small
A long cycle needs a deal that carries it. On a few-hundred-euro sale the machinery costs more than it returns.
FAQ
Frequently asked
How long before B2B marketing shows a result?+
The first enquiries arrive within weeks from search, where the demand already exists. Content and visibility compound over three to six months, and the sales cycle then pushes the closed deal further out again.
Does LinkedIn work for B2B?+
It does, when the deal size can carry an expensive click. Targeting by job title and company size is the most precise available, and it is priced accordingly.
What does B2B marketing cost?+
The work starts at around €1,500 a month and the media budget is sized to the deal. In a long cycle, content takes a larger share of the budget than media does.
How do you measure when a deal closes months later?+
By pipeline value and assisted conversions rather than last click. Lead quality is recorded back from sales into the campaign every month.
See also
Get channels, content and a budget, in 30 minutes
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