SERVICE
LinkedIn advertising
LinkedIn is the most expensive advertising channel in Finland per click. It is also the only one where you can target job title, industry and company size this precisely.
First plan in two weeks · No long contracts
Both are true at once, which is why LinkedIn gets sold more often than it is warranted. It works when a single deal is valuable enough to carry a high cost per lead, and the buyer is a narrow enough group that the targeting is genuinely an advantage.
If your average deal is a few hundred euros, LinkedIn will eat the budget before the first sale arrives. We would rather say that now than in three months.
What we do
- Targeting by job title, industry and company size
- Lead forms inside the platform, so drop-off stays low
- Expert content that survives being read during working hours
- Retargeting for site visitors and video viewers
- CRM integration, so lead quality is visible and not just volume
Who this fits
LinkedIn pays off when the deal is worth thousands, the buying process is long and several people decide. Software, consulting, industry and recruitment are typical.
We have not published a LinkedIn case yet, so there is no reference on this page. We would rather say so plainly than borrow another channel's results as proof.
How we measure
- Cost per lead and lead quality as sales rates it
- Share that reach a closed deal
- Cost per meeting, not per form
- Channel comparison: what the same money would produce elsewhere
PACKAGES AND PRICING
Three ways to buy advertising
The fee covers planning, creative, day-to-day management and a report in euros. Media budget is paid to the channels directly and kept separate in the report.
Start
One or two channels that need to start producing measurably.
€1,900/mo
Includes
- Campaign structure, targeting and measurement set up
- 1–2 channels
- 4 creative variations a month from your material
- Weekly optimisation
- A monthly report in euros
Not included
Media budget, content shoots.
Book a callGrowth
Several channels and a steady rotation of creative so results do not fatigue.
€2,900/mo
Includes
- Everything in Start
- 3–4 channels
- 8 creative variations a month, including short-form cuts
- Landing page and form optimisation
- Monthly review and a live dashboard
Not included
Media budget, recommended €3,000–8,000 a month.
Book a callScale
All channels, our own production for ad creative, and continuous testing.
€4,900/mo
Includes
- Everything in Growth
- All channels, new ones tested
- 2 shoot days a month for ad content
- Conversion optimisation and A/B tests
- Weekly meeting and a quarterly plan
Not included
Media budget, typically €8,000 a month and up.
Book a call- Month to month, 30-day notice
- Ad accounts, sites and data stay yours
- Prices exclude VAT
One-off channel audit €1,900. Media budget separate, recommended at least €1,000 a month per channel.
PROCESS
How a LinkedIn campaign gets built
LinkedIn is the most expensive click in Finland and the most precise targeting. The structure has to account for both.
Account and measurement
Company page, Insight Tag and conversions set up. Without them the channel reports clicks whose price looks alarming with no context.
Structure and audiences
Targeting by job title, industry and company size, with narrow lists kept separate. The same euro reaches fewer but more relevant people here.
Creative and launch
Content written for a professional rather than a persona: a concrete benefit, not a vision. Forms prefill from the profile, so we ask only what sales needs.
Optimisation and reporting
Lead quality fed back from sales into the campaign, and reporting on cost per meeting rather than per form.
WHAT WE TRACK
What the monthly report says
Cost per meeting
not per form
Lead quality
sales’ verdict back in the campaign
Accuracy
the right titles and companies
Deal value
share progressing, and size
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
A consumer product
A LinkedIn click costs several times a Meta one. In consumer sales it does not come back, whatever the targeting.
A small deal size
An expensive click needs a deal that can carry it. If the average sale is in the hundreds, the channel does not pay even with the right audience.
Sales cannot call back
A LinkedIn lead goes cold fast. If an enquiry is not answered within a day, the budget belongs elsewhere.
FAQ
Frequently asked about LinkedIn advertising
Why is LinkedIn so expensive?+
Because the targeting is the most precise available and the audience is small. Compare the click price not to Meta but to what one right meeting is worth to your business.
Do LinkedIn lead forms work?+
They do, almost too well: a form prefilled from the profile produces plenty of leads, some of them accidental. So we add one qualifying question.
Whose name is the ad account in?+
Always the client’s. We build the campaigns in your own account, so the data and the history stay with you after the work ends.
Do you have a LinkedIn case study?+
We have not published one, so there is no reference on this page. Another channel’s results are not evidence for this one.
See also
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