INDUSTRY
Hotel marketing and accommodation marketing
Hotel marketing that increases direct bookings and levels out occupancy throughout the year.
First plan in two weeks · No long contracts
- Ambassador programs
- Product testing
- Whitelisting/Spark Ads
- Influencer collaborations
- UGC videos
External hotel marketing partner for direct sales
Direct bookings from your own pages
Accommodation marketing company and leisure time customers
How hotel marketing works
We define the target groups for hotel marketing, such as leisure guests, corporate clients, groups, and event attendees. We will go through the main seasons and quieter periods that accommodation marketing smooths out.
Planning the hotel marketing concept, visual style, and messages for different target groups. We capture the rooms, spaces, services, restaurant, and surroundings in videos and photos, and create social media and website content from them.
We build accommodation marketing campaigns for search engines and social media channels. We direct traffic straight to the hotel's own site and booking system to increase direct bookings.
We monitor reservations, occupancy rates, average prices, and the revenue from campaigns. Hotel marketing and accommodation marketing are constantly evolving based on data, not guesswork.
Why work with us
Hotel marketing tied to direct bookings
We are planning hotel marketing so that the main metric is direct bookings from our own website. This way, accommodation marketing reduces dependence on booking portals.
Strong visual hotel content
We depict the rooms, spa area, restaurant, meeting spaces, and surroundings in a high-quality manner. The guest can immediately see what kind of experience is in store, which improves the path from click to booking.
Seasonal accommodation marketing
You can cancel or change your package flexibly with a month's notice.
Understanding OTA channels and direct sales
We know how booking portals work and how hotel marketing can redirect some of the demand back to their own sites. Accommodation marketing supports both, but emphasizes direct bookings.
Suitable for one hotel and the entire chain
We can handle the marketing of an individual hotel or an entire chain of hotels. A common approach for the brand, but targeted campaigns and content.
Reporting that speaks the language of hotel management
Reports explain how hotel marketing and accommodation marketing affect occupancy rates, average prices, sales, and the return on advertising. The information can easily be forwarded to management and owners.
What it has produced
All case studies
PROCESS
How the work runs
A hotel competes against the booking channels, not only against other hotels. The direct booking is the whole point.
Current state and measurement
We look at how bookings split: what share comes through the OTAs and what that commission costs across a year.
The plan
The advantage of booking direct is defined so that it is real to the guest rather than a slogan.
Production and launch
Content about the property and the area, with advertising by season. Imagery decides more than competing on price.
Optimisation and reporting
Reporting on the share of direct bookings and the commission saved. That is the channel’s real result.
WHAT WE TRACK
What the monthly report says
Direct share
of bookings with no intermediary
Commission saved
what the OTA would have taken
Occupancy
the season against the one before
Average rate
whether it rises or you only sell cheap
PLATFORMS AND TOOLS
Where the work actually happens
We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.
WordPresssite and content
Webflowsite
Framersite
HubSpotCRM and forms
GA4measurement
Google Tag Managertracking
Meta Adsreach and retargeting
Google Adssearch and hotel ads
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
The booking system cannot be measured
If the booking path breaks the measurement, nobody can say which marketing produced which night. That gets fixed first.
The imagery is old
Accommodation is bought on pictures. Dated imagery costs more than a new shoot day would.
Price is the only difference
If booking direct offers nothing the OTA does not, the channel will not shift. The advantage has to exist before the advertising does.
FAQ
Frequently asked
How do direct bookings increase?+
By giving the guest a reason to bypass the booking channel: a benefit, flexibility, or something the OTA cannot offer. Advertising amplifies that, it does not substitute for it.
Should a hotel advertise on social?+
Yes, but with a different objective from search. Social builds the desire for the destination; search captures the booking. They are measured differently.
What does hotel marketing cost?+
The work starts at around €1,500 a month. The media budget is best judged against the commission a direct booking saves.
What about seasonality?+
Seasons go into the annual plan and advertising follows the booking window, which is not the travel window. Summer holidays are booked in winter.
See also
Get channels, content and a budget, in 30 minutes
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