SERVICE
Facebook advertising
Facebook is no longer the place where people scroll their friends' news. It is an advertising platform with the widest reach in Finland and the most precise targeting.
First plan in two weeks · No long contracts
The advantage of Meta advertising is that it reaches people before they know to look. Search captures demand, Meta creates it. That is why the two are rarely worth comparing and almost always worth running together.
In practice the result is decided in three places: who sees it, what they see, and where they land after the click. Targeting is the easiest of the three and the creative is the hardest.
What we do
- Campaign structure built around the goal, not around the platform's defaults
- Audiences: your own lists, lookalikes and retargeting
- Creative made for a feed rather than for print
- Testing that compares one variable at a time
- Pixel, Conversions API and values, so the numbers survive scrutiny
Creative decides most of the result, which is why we produce the ads ourselves rather than recycling one image under a new headline.
What we have done
Koti Puhtaaksi, Pizza Hut and Timanttiset show what this looks like in practice across different sectors. Each case page states the goal, the work and the measured result.
How we measure
We track sales and cost per lead, not engagement. Engagement tells you the content was interesting, not that it sold.
- ROAS and CPA at campaign level
- Retargeting's share of the result
- Creative-level comparison of what worked and why
- Attribution windows stated, not assumed
PACKAGES AND PRICING
Three ways to buy advertising
The fee covers planning, creative, day-to-day management and a report in euros. Media budget is paid to the channels directly and kept separate in the report.
Start
One or two channels that need to start producing measurably.
€1,900/mo
Includes
- Campaign structure, targeting and measurement set up
- 1–2 channels
- 4 creative variations a month from your material
- Weekly optimisation
- A monthly report in euros
Not included
Media budget, content shoots.
Book a callGrowth
Several channels and a steady rotation of creative so results do not fatigue.
€2,900/mo
Includes
- Everything in Start
- 3–4 channels
- 8 creative variations a month, including short-form cuts
- Landing page and form optimisation
- Monthly review and a live dashboard
Not included
Media budget, recommended €3,000–8,000 a month.
Book a callScale
All channels, our own production for ad creative, and continuous testing.
€4,900/mo
Includes
- Everything in Growth
- All channels, new ones tested
- 2 shoot days a month for ad content
- Conversion optimisation and A/B tests
- Weekly meeting and a quarterly plan
Not included
Media budget, typically €8,000 a month and up.
Book a call- Month to month, 30-day notice
- Ad accounts, sites and data stay yours
- Prices exclude VAT
One-off channel audit €1,900. Media budget separate, recommended at least €1,000 a month per channel.
What it has produced
All case studies
PROCESS
How Meta advertising gets built
Facebook does not capture demand, it creates it. That changes both the structure and what gets measured.
Account and measurement
The pixel and Conversions API are checked. After consent, browser-side measurement alone leaks, and that shows up directly in results.
Structure and audiences
Audiences by stage: broad reach, site retargeting and lookalikes from purchasers, kept separate.
Creative and launch
Creative is produced in series, not one at a time. Meta burns through creative quickly, and fatigue shows in the price before it shows in views.
Optimisation and reporting
Creative rotated, tired ads paused, and reporting that separates a new customer from a returning one.
WHAT WE TRACK
What the monthly report says
ROAS
return on ad spend by channel
CPA
cost per acquired customer
Creative age
when an ad starts to tire
New vs returning
share of genuinely new customers
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
Content cannot be produced
Meta burns creative. If new material does not appear monthly, the campaign dies even with the structure right.
Measurement is broken
Without the Conversions API, post-consent measurement leaks enough to send the optimisation in the wrong direction.
Budget under €1,000 a month
Below that, data accumulates too slowly to optimise. Organic social produces more for the same money.
FAQ
Frequently asked about Facebook advertising
Does Facebook advertising still work?+
It does, but differently. Targeting is blunter and the algorithm does more of the work, so what decides the result has moved from targeting to creative.
How often should ads be changed?+
In practice monthly. Fatigue shows in the price first: the same ad starts costing more before views drop.
Whose name is the ad account in?+
Always the client’s. We build the campaigns in your own account, so the data and the history stay with you after the work ends.
What does Facebook advertising cost?+
Packages: Start €1,900/mo, Growth €2,900/mo and Scale €4,900/mo. Media is paid directly to Meta and is separate from the fee. Under €1,000 a month in media, data accumulates too slowly for optimisation to work.
See also
Get channels, content and a budget, in 30 minutes
A free call where we go through your goals and propose a concrete plan.
