INDUSTRY
Construction marketing that brings requests for quotes
In construction and property a deal rarely closes on a first visit: the buyer compares, asks for recommendations and comes back months later. So the marketing is built on regional visibility, references and a long reminder.
First plan in two weeks · No long contracts
Where construction companies most often trip up
The references stay on a phone
Finished sites are rarely photographed properly, even though they are the thing that sells. We photograph them systematically and turn them into both site references and ad creative.
Regional search is unattended
Most requests for quotes start with a search that contains a place name. Without area pages and a current business profile they go to a competitor.
A quote request is too big a step
A long form drives away anyone still comparing. We build a lighter first step: ask for an estimate, or book a survey.
The construction growth package
- Regional visibility: area pages, business profile and reviews
- Systematic photography of finished sites, for the site and for ads
- A lighter first step than a full quote request
- Retargeting long enough to cover a months-long comparison
The work starts at around €1,500 a month.
What it has produced
All case studies
PROCESS
References, systematically
We audit regional visibility and what reference material exists. Finished sites are usually unphotographed.
Audit
We audit regional visibility and what reference material exists. Finished sites are usually unphotographed.
The plan
Area pages, a lighter first step than a full quote request, and a shoot plan for finished work.
Production and launch
Systematic site photography feeding both the website references and the advertising, with regionally bounded targeting.
Optimisation and reporting
Reporting on quote requests and their value, with retargeting running long enough to cover a months-long comparison.
WHAT WE TRACK
What the monthly report says
Quote requests
and their value, not their count alone
Cost per request
against the size of the job
Regional visibility
in the areas you actually work
Time to close
how long the comparison really takes
PLATFORMS AND TOOLS
Where the work actually happens
We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.
WordPresssite and area pages
Google Business Profileregional visibility
Google Adsregional search
Meta Adslong retargeting
Call trackingphone enquiries
GA4measurement
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
Sites cannot be photographed
References are the strongest material in this field. Without permission to photograph finished work, the advertising has nothing that competitors do not also have.
The order book is already full
If you cannot take the work, marketing spends money to annoy people. Better to wait, and we will say so.
Only immediate results count
A months-long comparison means the enquiry arrives long after the impression. Reporting has to allow for it.
FAQ
Frequently asked about construction marketing
How long is the comparison period?+
Usually weeks to months for renovation, longer for larger contracts. That is why retargeting runs longer here than in most fields.
Do we need our own photography?+
Yes, and it is the highest-return thing in the budget. A finished site photographed properly works as a reference, as a social post and as an ad.
What does it cost?+
The work starts at around €1,500 a month, with the media budget sized to the value of a job.
See also
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