INDUSTRY
Real estate marketing and construction industry marketing
Real estate marketing and construction industry marketing that helps sell premises, apartments, and areas.
First plan in two weeks · No long contracts
- Ambassador programs
- Product testing
- Whitelisting/Spark Ads
- Influencer collaborations
- UGC videos
External property marketing partner for new and existing properties
Marketing in the construction industry for contractors
Acquisition of leads for digital advertising
How property marketing works
Let's go through the location of the property, services, transport, target groups, and sales objectives. We will decide who the property marketing and construction industry marketing is aimed at and what the timeline will be.
We will build a clear story for the property that explains why this particular real estate, area, or house is the right choice. We will describe the spaces, views, surroundings, and everyday life in videos and images, and carry the same theme through all materials.
We build real estate marketing and construction marketing campaigns for search engines and social media channels. We direct traffic to landing pages where interested parties can leave a contact request, book a presentation or download brochure material.
We monitor the quantity and quality of leads, contacts, views, and completed sales. We update real estate marketing and construction industry marketing based on sales feedback and data.
Why work with us
Real estate marketing from the buyer's perspective
We are planning real estate marketing and construction industry marketing from the perspective of the investor, homebuyer, and business decision-maker. The messages directly address their questions.
A strong visual story about the destination
We create high-quality video and photo productions that showcase the premises, environment, and everyday life in practice. This way, property marketing generates interest even before the first viewing.
Marketing in the construction industry from the same team
We understand the processes of construction companies, contractors, and investors. Construction marketing supports pre-sales, communication during construction, and post-marketing.
Leads directly to sales and brokers
We direct leads straight to salespeople and brokers in an agreed manner. Contacts do not end up in a general mailbox, but go directly into the right sales pipeline.
Real estate marketing for multiple properties at the same time
We can manage a single property or a larger property portfolio. A common strategy, but each property has its own message, material, and campaign.
Transparent tracking with sales
We track sales and marketing metrics together. You can see how real estate marketing and construction industry marketing affect leads, showings, and deals.
What it has produced
All case studies
PROCESS
How the work runs
In property there are few deals and each is large. The quality of one lead therefore matters more than the volume.
Current state and measurement
We go through the properties, the areas and where current enquiries come from. Regional search is usually unattended.
The plan
Property and area pages, and what the buyer of each actually asks before getting in touch.
Production and launch
Property photography and video, with advertising bounded to the area. In property the imagery is the whole pitch.
Optimisation and reporting
Reporting in enquiries and their quality rather than impressions. One right buyer a month is enough.
WHAT WE TRACK
What the monthly report says
Enquiries
and their quality as sales rates them
Cost per enquiry
against the size of the deal
Regional visibility
where the properties actually are
Viewings
how many progressed to a viewing
PLATFORMS AND TOOLS
Where the work actually happens
We do not ask you to change systems. The work runs in what you already have, and we say plainly when one of them is the thing holding you back.
WordPresssite and content
Webflowsite
Framersite
HubSpotCRM and forms
GA4measurement
Google Tag Managertracking
Meta Adslocal reach
Google Adssearch
WHEN WE DO NOT RECOMMEND THIS
Three situations where we say no
The properties cannot be photographed
Property sells on pictures. Without proper photography the advertising can only compete on price.
Sales cannot respond
A large purchase does not wait. If an enquiry is answered a week later the buyer has already looked elsewhere.
The property is already sold
A stale listing produces enquiries nobody can serve. That costs reputation more than budget.
FAQ
Frequently asked
How many enquiries does property marketing produce?+
Fewer than in most fields, and that is the point. One right buyer a month can cover a whole year of marketing budget.
Is it worth advertising a single property?+
Yes, when the property is large enough and the area is tight enough. For smaller ones, regional visibility produces a cheaper enquiry.
What does property marketing cost?+
The work starts at around €1,500 a month. Photography is a separate line, and it is usually the highest-returning part of the budget.
How is the long sales cycle accounted for?+
Retargeting runs longer than in other fields, and the reporting looks at assisted conversions rather than last click alone.
See also
Get channels, content and a budget, in 30 minutes
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